Tranzac\u021biile de comer\u021b electronic transfrontalier din Europa Central\u0103 \u0219i de Est (CEE) au crescut cu 15% \u00een 2024, ating\u00e2nd 24 de miliarde de euro, potrivit CEE Ecommerce Survey realizat de Mediaposte Hit Mail, \u00een parteneriat cu Bulgarian eCommerce Association.<\/p>\n\n\n\n
\u00cen timp ce comer\u021bul electronic intern r\u0103m\u00e2ne puternic, v\u00e2nz\u0103rile transfrontaliere sunt \u00een cre\u0219tere. Conform aceluia\u0219i studiu, peste 70% dintre consumatorii europeni au efectuat achizi\u021bii de la magazine online interna\u021bionale. \u00cen regiunea CEE, aceast\u0103 cre\u0219tere este sus\u021binut\u0103 de \u00eembun\u0103t\u0103\u021birea logisticii de transport, solu\u021biile de plat\u0103 digitale \u0219i o cerere tot mai mare pentru produse str\u0103ine.<\/p>\n\n\n\n
\u201cUna dintre cele mai importante decizii pentru comercian\u021bii online, ast\u0103zi, este alegerea \u00eentre a vinde prin intermediul marketplace-urilor sau a se concentra propriile platforme. Conform studiului citat, 48% dintre comercian\u021bi fie deja v\u00e2nd pe marketplace-uri, fie pl\u0103nuiesc s\u0103 o fac\u0103 \u00een cur\u00e2nd\u201d, declar\u0103 Nikola Ilchev, fondator Balkan eCommerce Summit.<\/p>\n\n\n\n
eMAG, cu prezen\u021b\u0103 \u00een Rom\u00e2nia, Bulgaria \u0219i Ungaria, conduce \u00een peisajul marketplace-urilor regionale, 50% dintre comercian\u021bii chestiona\u021bi fiind deja activi pe platform\u0103. Skroutz (Grecia) \u0219i Amazon urmeaz\u0103 \u00eendeaproape, oferind v\u00e2nz\u0103torilor din CEE acces la baze vaste de clien\u021bi.<\/p>\n\n\n\n
Anul trecut a adus o cre\u0219tere semnificativ\u0103 a v\u00e2nz\u0103rilor online pe pie\u021bele din CEE, comer\u021bul mobil, strategiile omnichannel \u0219i expansiunea transfrontalier\u0103 av\u00e2nd un rol esen\u021bial. Consumatorii insist\u0103 pe livr\u0103ri mai rapide, experien\u021be localizate \u0219i op\u021biuni de plat\u0103 stabile, lucru ce ajut\u0103 comercian\u021bii s\u0103 inoveze \u0219i s\u0103 investeasc\u0103 \u00een logistic\u0103 mai inteligent\u0103 \u0219i personalizare. \u00cen plus, ascensiunea marketingului bazat pe inteligen\u021b\u0103 artificial\u0103 \u0219i a automatiz\u0103rii remodeleaz\u0103 modul \u00een care brandurile interac\u021bioneaz\u0103 cu publicul, f\u0103c\u00e2nd esen\u021bial\u0103 pentru companii nevoia de a \u021bine pasul cu tendin\u021bele transform\u0103rii digitale.<\/p>\n\n\n\n
Balkan eCommerce Summit 2025 a evoluat \u00een principalul eveniment pentru comer\u021bul digital din regiune. Mult mai mult dec\u00e2t o simpl\u0103 \u00eent\u00e2lnire, acest summit anual ac\u021bioneaz\u0103 ca o p\u00e2rghie pentru colabor\u0103rile transfrontaliere \u0219i oportunit\u0103\u021bile de transformare, redefinind \u0219i ridic\u00e2nd ecosistemul comer\u021bului electronic din Balcani.<\/p>\n\n\n\n
Sofia se preg\u0103te\u0219te s\u0103 devin\u0103 centrul parteneriatelor \u0219i dezvolt\u0103rii comer\u021bului electronic \u00een Balcani. \u00cen perioada 29-30 aprilie, Arena Sofia va g\u0103zdui unul dintre cele mai mari evenimente de comer\u021b electronic din regiune.<\/p>\n\n\n\n
Pentru profesioni\u0219tii din comer\u021bul electronic care doresc s\u0103 ob\u021bin\u0103 informa\u021bii valoroase, s\u0103 construiasc\u0103 conexiuni \u0219i s\u0103 fie la zi cu tendin\u021bele \u00een mi\u0219care rapid\u0103, Balkan eCommerce Summit 2025 ofer\u0103 o oportunitate de neratat. Acest eveniment de prim rang reune\u0219te lideri din industrie, inovatori digitali \u0219i exper\u021bi pe pia\u021b\u0103 din \u00eentreaga regiune, oferind strategii ac\u021bionabile \u0219i solu\u021bii practice pentru a prospera \u00een peisajul comer\u021bului electronic \u00een evolu\u021bie.<\/p>\n\n\n\n
Combina\u021bia de profesioni\u0219ti experimenta\u021bi \u0219i g\u00e2nditori inovatori asigur\u0103 un schimb bogat de idei, f\u0103c\u00e2nd din summit un teren propice pentru strategii \u00eendr\u0103zne\u021be \u0219i ac\u021bionabile. Summit-ul din acest an ridic\u0103 \u0219tacheta cu ateliere practice, discu\u021bii interactive \u0219i sesiuni care provoac\u0103 inova\u021bia \u00een comer\u021bul electronic bazat pe inteligen\u021b\u0103 artificial\u0103 \u0219i oportunit\u0103\u021bi transfrontaliere.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tranzac\u021biile de comer\u021b electronic transfrontalier din Europa Central\u0103 \u0219i de Est (CEE) au crescut cu 15% \u00een 2024, ating\u00e2nd 24 de miliarde de euro, potrivit CEE Ecommerce Survey realizat de Mediaposte Hit Mail, \u00een parteneriat cu Bulgarian eCommerce Association. \u00cen timp ce comer\u021bul electronic intern r\u0103m\u00e2ne puternic, v\u00e2nz\u0103rile transfrontaliere sunt […]<\/p>\n","protected":false},"author":1,"featured_media":1043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1042"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1044,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}