Sectorul \u201eliving\u201d, ce include locuin\u021bele destinate \u00eenchirierii (PRS), c\u0103minele studen\u021be\u0219ti (PBSA) \u0219i solu\u021biile de locuire colectiv\u0103, continu\u0103 s\u0103 atrag\u0103 un interes puternic din partea investitorilor \u00een Europa. Potrivit studiului European Living Investor Survey 2025 realizat de compania de consultan\u021b\u0103 imobiliar\u0103 Cushman & Wakefield, 75% dintre investitorii intervieva\u021bi estimeaz\u0103 o cre\u0219tere a expunerii lor \u00een acest sector \u00een urm\u0103torii cinci ani.<\/p>\n\n\n\n
De\u0219i pie\u021bele consacrate precum Regatul Unit, Spania \u0219i Germania r\u0103m\u00e2n \u00een topul preferin\u021belor investitorilor, raportul eviden\u021biaz\u0103 un interes tot mai mare pentru Europa Central\u0103 \u0219i de Est, \u00een special Rom\u00e2nia. Cu o cerere \u00een cre\u0219tere pentru locuin\u021be de \u00eenchiriat, centre universitare relevante \u00een ora\u0219e precum Bucure\u0219ti, Cluj-Napoca sau Timi\u0219oara, precum \u0219i costuri de dezvoltare competitive, Rom\u00e2nia este din ce \u00een ce mai atractiv\u0103 pentru investitorii \u00een c\u0103utare de randamente solide \u0219i proiecte greenfield.<\/p>\n\n\n\n
Tendin\u021bele europene de diversificare a portofoliilor \u0219i deschiderea c\u0103tre pie\u021bele emergente pot accelera apari\u021bia de investi\u021bii locale \u00een locuin\u021be de \u00eenchiriat \u0219i c\u0103mine studen\u021be\u0219ti. Acestea sunt sus\u021binute de aspecte structurale precum urbanizarea accelerat\u0103, schimb\u0103rile demografice \u0219i deficitul de locuin\u021be moderne, ce au propulsat segmentul \u201eliving\u201d la circa 20% din volumul total al investi\u021biilor imobiliare europene.<\/p>\n\n\n\n
\u00cen 2024, investi\u021biile \u00een locuin\u021be destinate \u00eenchirierii au \u00eensumat aproximativ 33 miliarde euro, \u00een timp ce segmentul PBSA a atras 6 miliarde euro, fiind segmentul cu cel mai mare poten\u021bial de cre\u0219tere pentru 2025 datorit\u0103 randamentelor ridicate \u0219i reglement\u0103rilor mai permisive comparativ cu alte sectoare ale pie\u021bei imobiliare.<\/p>\n\n\n\n
Vlad S\u0103ftoiu, Head of Research, Cushman & Wakefield Echinox: \u201ePia\u021ba reziden\u021bial\u0103 destinat\u0103 \u00eenchirierii din Rom\u00e2nia \u00eencepe s\u0103 capteze tot mai mult\u0103 aten\u021bie din partea investitorilor institu\u021bionali, \u00een special \u00een contextul tendin\u021belor europene care favorizeaz\u0103 extinderea segmentului \u2018living\u2019. Cre\u0219terea urbaniz\u0103rii, nevoia tot mai accentuat\u0103 pentru locuin\u021be moderne de \u00eenchiriat \u0219i atractivitatea centrelor universitare precum Bucure\u0219ti, Cluj-Napoca sau Timi\u0219oara pozi\u021bioneaz\u0103 Rom\u00e2nia ca un pol emergent \u00een Europa Central\u0103 \u0219i de Est. \u00cen plus, interesul investitorilor pentru diversificarea portofoliilor, al\u0103turi de perspectivele pozitive legate de sc\u0103derea dob\u00e2nzilor \u0219i redresarea valorilor de pia\u021b\u0103, pot accelera dezvoltarea proiectelor de tip PRS \u0219i PBSA pe pia\u021ba local\u0103.\u201d<\/p>\n\n\n\n
Un semnal clar al \u00eencrederii \u00een aceast\u0103 direc\u021bie este reprezentat de finan\u021barea de p\u00e2n\u0103 la 120 milioane de euro ob\u021binut\u0103 recent de AFI Europe de la Banca European\u0103 pentru Reconstruc\u021bie \u0219i Dezvoltare (BERD), destinat\u0103 sprijinirii dezvolt\u0103rii de proiecte \u00een Rom\u00e2nia, Polonia, Serbia \u0219i Cehia. BERD a anun\u021bat c\u0103 abordarea deficitului de locuin\u021be din Europa Central\u0103 \u0219i de Est este o prioritate strategic\u0103, iar AFI Europe se remarc\u0103 deja drept un actor-cheie \u00een dezvoltarea PRS \u00een Polonia \u0219i Cehia, cu extindere recent\u0103 \u00een Rom\u00e2nia \u0219i Serbia.<\/p>\n\n\n\n
European Living Investor Survey 2025 este un studiu realizat de Cushman & Wakefield la nivel european, care analizeaz\u0103 tendin\u021bele, priorit\u0103\u021bile \u0219i percep\u021biile investitorilor activi \u00een sectorul \u201cliving\u201d, incluz\u00e2nd PRS (Private Rented Sector), PBSA (Purpose-Built Student Accommodation), co-living \u0219i locuin\u021be pentru seniori.<\/p>\n\n\n\n
Cushman & Wakefield Echinox este o companie de consultan\u0163\u0103 imobiliar\u0103 de top pe pia\u0163a local\u0103 \u015fi afiliatul exclusiv al Cushman & Wakefield \u00een Rom\u00e2nia, de\u021binut \u0219i operat independent. Echipa de peste 60 de profesioni\u0219ti \u0219i colaboratori ofer\u0103 o gam\u0103 complet\u0103 de servicii investitorilor, dezvoltatorilor, proprietarilor \u0219i chiria\u0219ilor.<\/p>\n\n\n\n
Cushman & Wakefield (NYSE: CWK) este unul dintre liderii globali \u00een domeniul serviciilor imobiliare comerciale, cu 52.000 de angaja\u021bi \u00een 400 de birouri din 60 de \u021b\u0103ri. Cu venituri de 9,4 miliarde de dolari, serviciile principale ale companiei sunt: consultan\u021b\u0103 \u00een gestionarea activelor \u015fi investi\u021biilor, pie\u021be de capital, \u00eenchirieri, administrarea propriet\u0103\u021bilor, reprezentarea chiria\u0219ilor, servicii de proiect \u0219i evaluare.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sectorul \u201eliving\u201d, ce include locuin\u021bele destinate \u00eenchirierii (PRS), c\u0103minele studen\u021be\u0219ti (PBSA) \u0219i solu\u021biile de locuire colectiv\u0103, continu\u0103 s\u0103 atrag\u0103 un interes puternic din partea investitorilor \u00een Europa. Potrivit studiului European Living Investor Survey 2025 realizat de compania de consultan\u021b\u0103 imobiliar\u0103 Cushman & Wakefield, 75% dintre investitorii intervieva\u021bi estimeaz\u0103 o cre\u0219tere […]<\/p>\n","protected":false},"author":1,"featured_media":1334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1333"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":1335,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1333\/revisions\/1335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/1334"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}