Garanti BBVA Rom\u00e2nia lanseaz\u0103 \u201cCu optimism, SE POATE!\u201d, un nou episod al celei mai importante campanii integrate a b\u0103ncii, semnat de Oxygen, care pune \u00een centru creditul de nevoi personale cu 0% dob\u00e2nd\u0103 \u0219i 0 comision, accesibil \u00een agen\u021bii de c\u0103tre clien\u021bii noi sau existen\u021bi, iar online, prin aplica\u021bia de Mobile Banking, exclusiv de c\u0103tre noii clien\u021bi ai b\u0103ncii, cu respectarea condi\u0163iilor de eligibilitate.<\/p>\n\n\n\n
\u00cen contextul unei pie\u021be aflate \u00een continu\u0103 schimbare, Garanti BBVA Rom\u00e2nia propune o solu\u021bie financiar\u0103 digital\u0103, transparent\u0103 \u0219i accesibil\u0103 oric\u00e2nd: creditul cu 0% dob\u00e2nd\u0103 \u0219i 0 comision – un produs unic pe pia\u021b\u0103, adaptat nevoilor reale ale consumatorilor.<\/p>\n\n\n\n
Campania comunic\u0103 un mesaj direct \u0219i pozitiv: creditarea poate fi simpl\u0103 \u0219i lipsit\u0103 de complica\u021bii, atunci c\u00e2nd este g\u00e2ndit\u0103 cu empatie \u015fi pun\u00e2nd pe primul loc clientul \u015fi nevoile sale. Pornind de la insightul c\u0103 sprijinul financiar trebuie s\u0103 fie accesibil exact atunci c\u00e2nd conteaz\u0103 cel mai mult, Oxygen a construit un demers creativ ancorat \u00een realitate, livrat cu o doz\u0103 s\u0103n\u0103toas\u0103 de optimism.<\/p>\n\n\n\n
\u201eNe-am dorit o campanie care s\u0103 transmit\u0103 \u00een mod clar avantajele creditului, dar \u0219i un sentiment de speran\u021b\u0103 \u00eentr-un context economic provocator. A\u0219a a ap\u0103rut ideea \u00abCu optimism, SE POATE!\u00bb \u2013 un statement de \u00eencredere \u0219i un reminder c\u0103 exist\u0103 solu\u021bii moderne, digitale \u0219i f\u0103r\u0103 dob\u00e2nd\u0103\u201d, spune Denisa Arma\u0219u, Group Account Director Oxygen.<\/p>\n\n\n\n
Campania continu\u0103 demersul strategic \u201cLa Garanti BBVA, SE POATE!\u201d, aduc\u00e2nd un plus de optimism \u0219i \u00eencredere \u00een solu\u021biile bancare moderne.<\/p>\n\n\n\n
Mixul de comunicare cuprinde un spot TV, radio, cinema, execu\u021bii digitale \u0219i pe canalele de social media, branding de metrou \u0219i materiale de trade \u00een toat\u0103 re\u021beaua de agen\u021bii Garanti BBVA.<\/p>\n\n\n\n
Spotul TV red\u0103, cu sinceritate, vocea empatic\u0103 \u0219i orientat\u0103 spre solu\u021bii a brandului \u0219i transform\u0103 produsul Garanti BBVA Rom\u00e2nia \u00eentr-o solu\u021bie imediat\u0103, digital\u0103 \u0219i f\u0103r\u0103 birocra\u021bie, pentru momentele \u00een care \u201en-ai timp s\u0103 a\u0219tep\u021bi\u201d.<\/p>\n\n\n\n
Echipa OXYGEN: Cosmin Baba \u2212 Creative Director, Denisa Arma\u0219u \u2212 Group Creative Director, Ani\u0219oara Mina \u2212 Art Director, Iarina Com\u0103nescu \u2013 Copywriter, Bianca Gurzu \u2013 Senior Account Manager, Luiza Cernica \u2013 Social Media Director, Nicola Neagu \u2013 Social Media Manager, Maria Macarov \u2013 Social Media Executive, Liviu Isop \u2013 AV Director<\/p>\n\n\n\n
Echipa de produc\u021bie: SAGA Film. Regizor R\u0103zvan M\u0103rculescu. Con\u021binut foto produs de Adi Bulboac\u0103.<\/p>\n\n\n\n
Cu birouri \u00een Bucure\u0219ti \u0219i Cluj-Napoca \u0219i o echip\u0103 de peste 100 de profesioni\u0219ti, Oxygen este una dintre cele mai mari agen\u021bii independente de publicitate \u0219i comunicare integrat\u0103 din Rom\u00e2nia. Cu o experien\u021b\u0103 de peste 17 ani \u0219i un portofoliu extins de clien\u021bi locali \u0219i interna\u021bionali, Oxygen are misiunea de a sus\u021bine dezvoltarea sustenabil\u0103 a brandurilor \u0219i businessurilor prin creativitate, strategie \u0219i campanii integrate axate pe rezultate. \u00cen 2025, Oxygen a lansat Oxygen Media, o agen\u021bie specializat\u0103 \u00een media planning & buying, cu identitate \u0219i opera\u021biuni proprii.<\/p>\n\n\n\n
Portofoliul de clien\u021bi ai Oxygen reune\u0219te companii precum: Vodafone, PPC, BYD, Globalworth, BEKO Romania, Avon, STRABAG, B\u0103neasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA Romania, Selgros, Xiaomi, Antenna Group \u0219i Hesburger.<\/p>\n","protected":false},"excerpt":{"rendered":"
Garanti BBVA Rom\u00e2nia lanseaz\u0103 \u201cCu optimism, SE POATE!\u201d, un nou episod al celei mai importante campanii integrate a b\u0103ncii, semnat de Oxygen, care pune \u00een centru creditul de nevoi personale cu 0% dob\u00e2nd\u0103 \u0219i 0 comision, accesibil \u00een agen\u021bii de c\u0103tre clien\u021bii noi sau existen\u021bi, iar online, prin aplica\u021bia de […]<\/p>\n","protected":false},"author":1,"featured_media":1546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1545"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=1545"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1545\/revisions"}],"predecessor-version":[{"id":1547,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1545\/revisions\/1547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/1546"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=1545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=1545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=1545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}