Un nou nume interna\u021bional intr\u0103 pe pia\u021ba local\u0103 de home & living: Butlers, brand german fondat \u00een 1999 \u0219i prezent ast\u0103zi \u00een peste 12 \u021b\u0103ri, cu 135 de magazine \u0219i o comunitate de milioane de clien\u021bi. \u00cen Rom\u00e2nia, franciza apar\u021bine antreprenorilor Alexandru Balaci \u0219i Paul Dumitrescu, care \u0219i-au propus s\u0103 dezvolte o re\u021bea de cinci magazine p\u00e2n\u0103 \u00een 2029, al\u0103turi de o platform\u0103 online puternic\u0103.<\/p>\n\n\n\n
Investi\u021bia ini\u021bial\u0103 pentru lansare dep\u0103\u0219e\u0219te 200.000 de euro, un prim pas \u00eentr-un plan mai amplu de consolidare a retailului specializat pe design european de calitate.<\/p>\n\n\n\n
De ce Butlers acum, \u00een Rom\u00e2nia<\/p>\n\n\n\n
\u201eRetailul rom\u00e2nesc trece printr-o etap\u0103 de maturizare accelerat\u0103, iar noi credem c\u0103 Butlers completeaz\u0103 perfect pia\u021ba printr-o ofert\u0103 care aduce mai mult dec\u00e2t o serie de produse; aduce know-how german, sustenabilitate \u0219i un mod de a g\u00e2ndi retailul pe termen lung. Butlers este acel mix echilibrat \u00eentre design german, func\u021bionalitate smart \u0219i o atmosfer\u0103 cald\u0103 pe care \u021bi-o dore\u0219ti acas\u0103.\u201d, explic\u0103 Paul Dumitrescu.<\/p>\n\n\n\n
Sustenabilitate \u0219i produc\u021bie european\u0103<\/p>\n\n\n\n
Spre deosebire de multe branduri globale care externalizeaz\u0103 \u00een totalitate produc\u021bia \u00een Asia, Butlers \u00ee\u0219i curatoriaz\u0103 colec\u021biile in-house, \u00een Europa, cu un accent puternic pe calitate, func\u021bionalitate \u0219i responsabilitate fa\u021b\u0103 de mediu. \u201ePentru noi a contat foarte mult faptul c\u0103 vorbim de produse fabricate \u00een at\u00e2t \u00een Europa, c\u00e2t \u0219i \u00een Asia, cu trasabilitate clar\u0103 \u0219i cu o cultur\u0103 de business care prive\u0219te sustenabilitatea nu ca pe un trend, ci ca pe o normalitate. \u00cemp\u0103rt\u0103\u0219im viziunea Butlers c\u0103 sustenabilitatea trebuie s\u0103 fie accesibil\u0103 tuturor.\u201d, subliniaz\u0103 Alexandru Balaci.<\/p>\n\n\n\n
Retail experien\u021bial \u0219i planuri de cre\u0219tere<\/p>\n\n\n\n
Primul magazin se va deschide \u00een aceast\u0103 toamn\u0103, urmat de un al doilea \u00een 2026. Strategia pe termen mediu mizeaz\u0103 pe o combina\u021bie \u00eentre prezen\u021ba fizic\u0103 \u0219i e-commerce, unde 20\u201325% din v\u00e2nz\u0103ri sunt estimate s\u0103 provin\u0103 din online.<\/p>\n\n\n\n
\u201eNe dorim s\u0103 construim nu doar o re\u021bea de magazine, ci \u0219i o comunitate adunat\u0103 \u00een jurul ideilor de design func\u021bional \u0219i durabil. Butlers nu este despre tranzac\u021bii rapide, ci despre inspira\u021bie \u0219i retail experien\u021bial, un spa\u021biu unde clien\u021bii g\u0103sesc inspira\u021bie \u0219i solu\u021bii reale pentru via\u021ba de zi cu zi, at\u00e2t pentru ei, c\u00e2t \u0219i pentru cei dragi. Ne dorim ca Butlers s\u0103 devin\u0103 primul loc la care te g\u00e2nde\u0219ti atunci c\u00e2nd e\u0219ti \u00een c\u0103utarea unui cadou special \u2013 nu doar un obiect cu design aparte, ci un simbol al unei st\u0103ri de bine \u0219i al bucuriei de a tr\u0103i frumos.\u201d, adaug\u0103 Balaci.<\/p>\n\n\n\n
Paul Dumitrescu \u0219i-a construit cariera \u00een Germania, \u00een consultan\u021b\u0103 tehnologic\u0103 \u0219i dezvoltare software pentru b\u0103nci majore. Absolvent al ASE, \u0219i-a urmat instinctul antreprenorial, transform\u00e2nd pasiunea pentru branduri interna\u021bionale \u00een proiectul Butlers, prin care conecteaz\u0103 inova\u021bia global\u0103 cu stilul de via\u021b\u0103 local \u0219i trendurile de consum din Rom\u00e2nia.<\/p>\n\n\n\n
Alexandru Balaci are peste 20 de ani de experien\u021b\u0103 \u00een antreprenoriat, societatea civil\u0103 \u0219i mediul corporativ, activ\u00e2nd at\u00e2t \u00een companii globale, c\u00e2t \u0219i \u00een ini\u021biative start-up din industrii variate, de la retail \u0219i bunuri de larg consum la tehnologie financiar\u0103. Absolvent EMBA WU Viena \u0219i Aspen Young Leaders, a transformat pasiunea pentru crearea de valoare \u00eentr-un proiect cu impact, \u0219i anume, aducerea brandului Butlers pe pia\u021ba din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un nou nume interna\u021bional intr\u0103 pe pia\u021ba local\u0103 de home & living: Butlers, brand german fondat \u00een 1999 \u0219i prezent ast\u0103zi \u00een peste 12 \u021b\u0103ri, cu 135 de magazine \u0219i o comunitate de milioane de clien\u021bi. \u00cen Rom\u00e2nia, franciza apar\u021bine antreprenorilor Alexandru Balaci \u0219i Paul Dumitrescu, care \u0219i-au propus s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":1780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1779"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1779\/revisions"}],"predecessor-version":[{"id":1781,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/1779\/revisions\/1781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/1780"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}