{"id":2005,"date":"2025-11-02T16:33:08","date_gmt":"2025-11-02T16:33:08","guid":{"rendered":"https:\/\/oraexacta.net\/blog\/?p=2005"},"modified":"2025-11-02T17:03:38","modified_gmt":"2025-11-02T17:03:38","slug":"platile-in-rate-personalizate-noul-trend-in-domeniul-home-improvement","status":"publish","type":"post","link":"https:\/\/oraexacta.net\/blog\/2025\/11\/02\/platile-in-rate-personalizate-noul-trend-in-domeniul-home-improvement\/","title":{"rendered":"Pl\u0103\u021bile \u00een rate personalizate, noul trend \u00een domeniul home improvement"},"content":{"rendered":"\n<p>Ap\u0103rute ini\u021bial \u00een e-commerce, solu\u021biile de plat\u0103 Buy Now, Pay Later (BNPL) se extind accelerat dincolo de zona retailului, ajung\u00e2nd \u00een domenii care presupun investi\u021bii mari \u0219i decizii pe termen lung, precum renov\u0103rile \u0219i modernizarea locuin\u021belor (home improvement).<\/p>\n\n\n\n<p>Potrivit Market Data Forecast, pia\u021ba european\u0103 de renov\u0103ri \u0219i moderniz\u0103ri va cre\u0219te de la 116,7 miliarde de dolari \u00een 2025, la peste 164 miliarde de dolari \u00een 2033, cu o rat\u0103 anual\u0103 medie de 4,36%. O analiz\u0103 USP Research arat\u0103 c\u0103 aproape jum\u0103tate dintre gospod\u0103riile europene au realizat cel pu\u021bin un proiect de \u00eembun\u0103t\u0103\u021bire a locuin\u021bei \u00een ultimul an, investi\u021biile fiind stimulate de cre\u0219terea costurilor energetice \u0219i de interesul pentru confort.<\/p>\n\n\n\n<p>Trendul de pe pia\u021ba european\u0103 se observ\u0103 \u0219i \u00een Rom\u00e2nia. Potrivit unui raport Euromonitor, segmentul de home improvement a \u00eenregistrat o cre\u0219tere constant\u0103 \u00een ultimii ani, sus\u021binut de interesul tot mai mare pentru confort, modernizare \u0219i economie de energie. Analiza Euromonitor eviden\u021biaz\u0103 c\u0103 gospod\u0103riile rom\u00e2ne\u0219ti \u00ee\u0219i concentreaz\u0103 investi\u021biile \u00een modernizarea b\u0103ilor, buc\u0103t\u0103riilor \u0219i a sistemelor de \u00eenc\u0103lzire, cu o aten\u021bie sporit\u0103 pentru eficien\u021b\u0103 \u0219i durabilitate. \u00cen acest context, solu\u021biile financiare care faciliteaz\u0103 planificarea etapizat\u0103 a cheltuielilor devin tot mai c\u0103utate.<\/p>\n\n\n\n<p>Furnizor de top Buy Now Pay Later \u0219i unul dintre primii provideri de servicii de plat\u0103 am\u00e2nat\u0103 de pe pia\u021ba rom\u00e2neasc\u0103, Mokka a extins recent utilizarea solu\u021biilor sale BNPL \u00een zona de home improvement prin colaborarea cu Romstal, liderul pie\u021bei instala\u021biilor din Rom\u00e2nia \u0219i sud-estul Europei.<\/p>\n\n\n\n<p>\u201eLa fel ca pe pia\u021ba european\u0103, segmentul home improvement este \u00een cre\u0219tere \u0219i \u00een Rom\u00e2nia. \u00cen acest context, ne bucur\u0103m c\u0103 \u00eempreun\u0103 cu Romstal putem oferi consumatorilor acces la solu\u021bii de finan\u021bare flexibile \u0219i digitale pentru investi\u021biile \u00een proiecte de renovare \u0219i eficien\u021b\u0103 energetic\u0103\u201d, spune un reprezentant al Mokka BNPL.<\/p>\n\n\n\n<p>\u201eRom\u00e2nii investesc tot mai mult \u00een confortul locuin\u021bei \u0219i caut\u0103 solu\u021bii convenabile care s\u0103 le ofere libertate \u00een modul de plat\u0103. Integrarea finan\u021b\u0103rii flexibile \u00een experien\u021ba de cump\u0103rare ne permite s\u0103 venim \u00een \u00eent\u00e2mpinarea acestor nevoi, printr-o solu\u021bie de plat\u0103 modern\u0103. Este un pas firesc \u00een strategia noastr\u0103 de digitalizare \u0219i, \u00een acela\u0219i timp, o modalitate prin care ajut\u0103m clien\u021bii s\u0103 \u00ee\u0219i realizeze planurile de modernizare mai rapid, diminu\u00e2nd totodat\u0103 presiunea asupra bugetului\u201d, subliniaz\u0103 reprezentantul Romstal.<\/p>\n\n\n\n<p>Parteneriatul permite clien\u021bilor s\u0103 achite \u00een rate flexibile produse de \u00eenc\u0103lzire, climatizare sau amenaj\u0103ri interioare, direct la achizi\u021bie, printr-un proces complet digitalizat. Mokka ofer\u0103 astfel o alternativ\u0103 modern\u0103 de finan\u021bare, adaptat\u0103 comportamentului de consum actual \u2014 \u00een care transparen\u021ba \u0219i controlul bugetului devin priorit\u0103\u021bi.<\/p>\n\n\n\n<p>Reprezentan\u021bii fintech-ului spun c\u0103 solu\u021biile BNPL pot avea un rol semnificativ \u00een stimularea investi\u021biilor casnice, \u00eentr-o perioad\u0103 \u00een care costurile materialelor de construc\u021bii \u0219i echipamentelor au crescut, iar accesul la finan\u021bare clasic\u0103 r\u0103m\u00e2ne restrictiv.<\/p>\n\n\n\n<p>\u201ePentru mul\u021bi rom\u00e2ni, modernizarea locuin\u021bei este o investi\u021bie important\u0103, dar dificil de gestionat integral pe termen scurt. Mokka ofer\u0103 posibilitatea de planificare a acestor cheltuieli \u00eentr-un timp mai \u00eendelungat, \u00een rate personalizate, cu transparen\u021b\u0103 total\u0103 \u0219i f\u0103r\u0103 birocra\u021bie\u201d, mai spun reprezentan\u021bii companiei.<\/p>\n\n\n\n<p>Pentru pia\u021ba local\u0103, integrarea pl\u0103\u021bilor \u00een rate direct \u00een experien\u021ba de cump\u0103rare poate deveni un diferen\u021biator important. \u00cen condi\u021biile \u00een care digitalizarea comer\u021bului \u0219i interesul pentru confortul locuin\u021bei se accelereaz\u0103, solu\u021biile BNPL pot transforma deciziile de renovare \u00eentr-un proces mai accesibil \u0219i mai predictibil pentru consumatori.<\/p>\n\n\n\n<p>Mokka este un serviciu de top Buy Now Pay Later (BNPL), care ofer\u0103 solu\u021bii de finan\u021bare BNPL online \u0219i offline pentru comercian\u021bi \u0219i consumatori.<\/p>\n\n\n\n<p>Mokka a dezvoltat solu\u021bii de plat\u0103 BNPL inovatoare \u0219i flexibile, oferind clien\u021bilor op\u021biunea de a face achizi\u021bii \u00een magazinele online \u0219i offline \u0219i de a pl\u0103ti aleg\u00e2nd cele mai convenabile planuri de plat\u0103, care variaz\u0103 de la 30 de zile la 60 de luni.<\/p>\n\n\n\n<p>Mokka a \u00eencheiat parteneriate cu peste 170 de retaileri activi pe pia\u021ba din Rom\u00e2nia, din cele mai populare categorii, precum mod\u0103, \u00eenc\u0103l\u021b\u0103minte, articole pentru copii, electronice, bijuterii, mobilier, c\u0103l\u0103torii \u0219i altele. Comercian\u021bii care activeaz\u0103 aceast\u0103 metod\u0103 de plat\u0103 \u00eenregistreaz\u0103 rate de conversie mai mari, o cre\u0219tere a valorii medii a co\u0219ului de cump\u0103r\u0103turi \u0219i o apreciere a v\u00e2nz\u0103rilor incrementale, consolid\u00e2nd \u00een acela\u0219i timp loialitatea consumatorilor.<\/p>\n\n\n\n<p>Mokka coopereaz\u0103 cu Lensa, Reserved, Cropp, Mohito, Sinsay, House, Ideall, Optiblu, F64, Aosom, Office Shoes, Savicki \u0219i mul\u021bi al\u021bii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u0103rute ini\u021bial \u00een e-commerce, solu\u021biile de plat\u0103 Buy Now, Pay Later (BNPL) se extind accelerat dincolo de zona retailului, ajung\u00e2nd \u00een domenii care presupun investi\u021bii mari \u0219i decizii pe termen lung, precum renov\u0103rile \u0219i modernizarea locuin\u021belor (home improvement). Potrivit Market Data Forecast, pia\u021ba european\u0103 de renov\u0103ri \u0219i moderniz\u0103ri va cre\u0219te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,5],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2005"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":2007,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions\/2007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/2006"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}