Oxygen semneaz\u0103 campania de Cr\u0103ciun care transform\u0103 simbolic B\u0103neasa Shopping City \u00een B\u0103neasa Christmas City. \u201eThis Christmas, dreams come true. At B\u0103neasa Shopping City\u201d porne\u0219te de la ideea c\u0103 universul de Cr\u0103ciun creat de B\u0103neasa Shopping City este n\u0103scut din imagina\u021bia oamenilor care \u00eei trec pragul \u2212 un loc construit din dorin\u021be, amintiri \u0219i emo\u021biile sezonului.<\/p>\n\n\n\n
\u00cen pia\u021beta exterioar\u0103, aceast\u0103 lume cap\u0103t\u0103 via\u021b\u0103 \u00een B\u0103neasa Christmas City, un spa\u021biu \u00een care vizitatorii pot p\u0103\u0219i direct \u00een propria lor poveste de s\u0103rb\u0103tori, iar magia Cr\u0103ciunului devine palpabil\u0103.<\/p>\n\n\n\n
\u201eB\u0103neasa Shopping City a construit un spa\u021biu fantastic anul acesta, iar noi am sim\u021bit c\u0103 povestea lui nu poate fi dec\u00e2t una fantastic\u0103. De Cr\u0103ciun, oamenii au nevoie s\u0103 cread\u0103 \u00een bun\u0103tate, \u00een magie, \u00een lucruri inexplicabile, \u00een animale fantastice \u0219i mai ales \u00een pove\u0219ti. A\u0219a c\u0103 am ales s\u0103 spunem o poveste despre vise care devin realitate, cu pu\u021bin ajutor din partea celor dragi.\u201d \u2013 Agatha M\u00fcler, Group Creative Director, Oxygen.<\/p>\n\n\n\n
\u201eThis Christmas, dreams come true. At B\u0103neasa Shopping City\u201d vorbe\u0219te despre acea magic\u0103 perioad\u0103 din an \u0219i subliniaz\u0103 faptul c\u0103 B\u0103neasa Shopping City nu este doar locul de unde cumperi cadouri, ci locul care alimenteaz\u0103 magia Cr\u0103ciunului. Execu\u021biile vizuale mizeaz\u0103 pe un stil premium, \u00een care personajele, luminile \u0219i stylingul fashion construiesc o lume spectaculoas\u0103 \u0219i memorabil\u0103.<\/p>\n\n\n\n
Campania include un mix amplu de digital, social media, OOH \u0219i activ\u0103ri \u00een mall.<\/p>\n\n\n\n
Echipa Oxygen: Cosmin Baba \u2212 Creative Director, Agatha M\u00fcler \u2212 Group Creative Director, Alin M\u0103rghidanu \u2212 Group Creative Director, Andreea Militaru \u2013 Copywriter, Ana Constantin \u2212 Art Director, S\u00eenziana Foc\u0219a \u2013 Sr. Strategic Planner, Luiza Cernica \u2212 Social Media Director, Andreea Tudor \u2212 Social Media Coordinator, Alexandra Ciobanu \u2212 Account Executive, Madi Cernat \u2212 Group Account Director.<\/p>\n\n\n\n
Cu birouri \u00een Bucure\u0219ti, Cluj-Napoca \u0219i Atena \u0219i o echip\u0103 de peste 150 de profesioni\u0219ti, Oxygen este una dintre cele mai mari agen\u021bii independente de publicitate \u0219i comunicare integrat\u0103 din Rom\u00e2nia.<\/p>\n\n\n\n
Cu o experien\u021b\u0103 de peste 17 ani \u0219i un portofoliu extins de clien\u021bi locali \u0219i interna\u021bionali, Oxygen are misiunea de a sus\u021bine dezvoltarea sustenabil\u0103 a brandurilor \u0219i businessurilor prin creativitate, strategie \u0219i campanii integrate axate pe rezultate.<\/p>\n\n\n\n
Portofoliul de clien\u021bi reune\u0219te companii precum: Vodafone, Anytime, BYD, PPC, Globalworth, BEKO Romania, Avon, STRABAG, B\u0103neasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA Romania, Selgros, Xiaomi, Antenna Group , La Lorraine \u0219i Hesburger.<\/p>\n","protected":false},"excerpt":{"rendered":"
Oxygen semneaz\u0103 campania de Cr\u0103ciun care transform\u0103 simbolic B\u0103neasa Shopping City \u00een B\u0103neasa Christmas City. \u201eThis Christmas, dreams come true. At B\u0103neasa Shopping City\u201d porne\u0219te de la ideea c\u0103 universul de Cr\u0103ciun creat de B\u0103neasa Shopping City este n\u0103scut din imagina\u021bia oamenilor care \u00eei trec pragul \u2212 un loc construit […]<\/p>\n","protected":false},"author":1,"featured_media":2306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2,5],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2305"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=2305"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2305\/revisions"}],"predecessor-version":[{"id":2307,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2305\/revisions\/2307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=2305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=2305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=2305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}