ARBOmedia \u015fi ThinkDigital au anun\u021bat finalizarea cu succes a procesului de integrare a opera\u0163iunilor de business, proces demarat la \u00eenceputul acestui an, confirm\u00e2nd faptul c\u0103 cele dou\u0103 companii vor opera sub brandul ARBOmedia, ca o singur\u0103 entitate, \u00eencep\u00e2nd cu ianuarie 2026.<\/p>\n\n\n\n
Finalizarea procesului de fuziune, demarat \u00eenc\u0103 din martie 2025, marcheaz\u0103 un pas strategic major pe pia\u0163a de media \u015fi publicitate \u015fi permite ast\u0103zi lansarea celei mai ample \u015fi complexe oferte de media integrat\u0103 disponibil\u0103 \u00een prezent \u00een Rom\u00e2nia.<\/p>\n\n\n\n
Cea mai extins\u0103 ofert\u0103 cross-media din pia\u0163\u0103<\/p>\n\n\n\n
Noua structur\u0103 ARBOmedia reune\u015fte, \u00eentr-un singur portofoliu coerent, canale \u015fi formate complementare, oferind brandurilor \u015fi agen\u0163iilor acces la un mix de media unic pe pia\u0163a local\u0103, care include:<\/p>\n\n\n\n
\u25cf influencer marketing;<\/p>\n\n\n\n
\u25cf online display – local \u015fi na\u0163ional premium;<\/p>\n\n\n\n
\u25cf programmatic advertising;<\/p>\n\n\n\n
\u25cf podcasting;<\/p>\n\n\n\n
\u25cf newsletter;<\/p>\n\n\n\n
\u25cf in-game advertising;<\/p>\n\n\n\n
\u25cf radio \u015fi TV local;<\/p>\n\n\n\n
\u25cf OOH \u015fi DOOH;<\/p>\n\n\n\n
\u25cf pres\u0103 scris\u0103 local\u0103;<\/p>\n\n\n\n
\u25cf media de limb\u0103 maghiar\u0103;<\/p>\n\n\n\n
\u25cf evenimente \u015fi proiecte integrate \u00een orice mix din cele enumerate mai sus<\/p>\n\n\n\n
Aceast\u0103 abordare permite construc\u0163ia unor campanii relevante, scalabile \u015fi adaptate consumului real de media, \u00eentr-un context \u00een care audien\u0163ele nu mai pot fi tratate eficient prin canale izolate.
Echip\u0103 consolidat\u0103 \u015fi management integrat<\/p>\n\n\n\n
ARBOmedia va opera cu o echip\u0103 de peste 30 de profesioni\u015fti, c\u0103rora li se adaug\u0103 colaboratori specializa\u0163i, \u00een func\u0163ie de proiecte \u015fi verticale de comunicare.<\/p>\n\n\n\n
Structura de management reune\u015fte echipele consolidate ale celor dou\u0103 organiza\u0163ii, fiind coordonat\u0103 de Alin Alecu \u015fi Andreea Pistri\u0163u, c\u0103rora li se al\u0103tur\u0103 Drago\u015f Stanca \u015fi Cristina Cucuiu, \u00eentr-o formul\u0103 de conducere care reflect\u0103 complementaritatea experien\u0163ei acumulate de-a lungul timpului.<\/p>\n\n\n\n
\u201eFinalizarea acestui proces este mai mult dec\u00e2t o fuziune opera\u0163ional\u0103; este un pariu strategic pe viitorul comunic\u0103rii, un viitor \u00een care brandurile au nevoie de coeren\u0163\u0103, relevan\u0163\u0103 \u015fi integrare real\u0103, nu de solu\u0163ii fragmentate. ARBOmedia devine ast\u0103zi o platform\u0103 cross-media solid\u0103, construit\u0103 pe experien\u0163\u0103, tehnologie \u015fi \u00een\u0163elegerea profund\u0103 a pie\u0163ei locale\u201d a spus Alin Alecu,director general ARBOmedia.<\/p>\n\n\n\n
\u201eViitorul nu apar\u0163ine canalelor luate separat, ci construc\u0163iilor editoriale \u015fi comerciale inteligente, care traverseaz\u0103 media \u015fi comunit\u0103\u0163i. Noua structur\u0103 ARBOmedia, care prime\u015fte un upgrade major prin contribu\u0163ia colegilor cu care am construit Thinkdigital, r\u0103spunde exact acestei realit\u0103\u0163i: una \u00een care relevan\u0163a se ctig\u0103 prin context, nu prin volum\u201d a declarat Drago\u015f Stanca, ac\u0163ionar majoritar Thinkdigital.
Un nou standard pentru pia\u0163a de publicitate<\/p>\n\n\n\n
Prin finalizarea fuziunii \u015fi lansarea ofertei unificate, ARBOmedia \u00ee\u015fi asum\u0103 rolul de lider cross-media pe pia\u0163a rom\u00e2neasc\u0103.<\/p>\n\n\n\n
Fondat\u0103 \u00een 1997, ARBOmedia activeaz\u0103 ne\u00eentrerupt pe pia\u0163a de publicitate din Rom\u00e2nia de aproape 30 de ani.<\/p>\n\n\n\n
De-a lungul timpului, compania a pus la dispozi\u0163ia clien\u0163ilor s\u0103i re\u0163ele consolidate de media, \u00eencep\u00e2nd cu re\u0163eaua de publicitate \u00een presa scris\u0103 (din 2003), continu\u00e2nd cu cele de display online, radio \u015fi TV local \u015fi p\u00e2n\u0103 la re\u0163eaua de influencer marketing, lans\u00e2nd constant noi proiecte \u015fi dezvolt\u00e2nd noi solu\u0163ii de comunicare adaptate evolu\u0163iei pie\u0163ei \u015fi consumului de media la nivel local \u015fi na\u0163ional.
Despre ThinkDigital<\/p>\n\n\n\n
ThinkDigital este prezent\u0103 pe pia\u0163a rom\u00e2neasc\u0103 din 2007, activ\u00e2nd exclusiv \u00een zona publicit\u0103\u0163ii digitale. Compania a construit re\u0163ele premium \u015fi a inovat constant, fiind de-a lungul timpului partenerul preferat al unor juc\u0103tori globali precum Meta sau Microsoft.<\/p>\n\n\n\n
ThinkDigital a ini\u0163iat \u015fi a dezvoltat pia\u0163a local\u0103 de Programmatic Advertising \u00eenc\u0103 din 2012, contribuind decisiv la maturizarea ecosistemului digital din Rom\u00e2nia. Compania a fuzionat, de-a lungul timpului, cu al\u0163i doi playeri locali importan\u0163i: Q2M Interactive (2013) si AdEvolution (2015) iar \u00een anul 2023 opera\u0163iunea de performance marketing a Thinkdigital a fost integrat\u0103 cu cea a Data Revolt.<\/p>\n","protected":false},"excerpt":{"rendered":"
ARBOmedia \u015fi ThinkDigital au anun\u021bat finalizarea cu succes a procesului de integrare a opera\u0163iunilor de business, proces demarat la \u00eenceputul acestui an, confirm\u00e2nd faptul c\u0103 cele dou\u0103 companii vor opera sub brandul ARBOmedia, ca o singur\u0103 entitate, \u00eencep\u00e2nd cu ianuarie 2026. Finalizarea procesului de fuziune, demarat \u00eenc\u0103 din martie 2025, […]<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2308"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"predecessor-version":[{"id":2310,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2308\/revisions\/2310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}