F&B Business Accelerator, program de cre\u0219tere pentru afacerile care dezvolt\u0103 produse alimentare, anun\u021b\u0103 lansarea celei de-a 16-a edi\u021bii, \u00eentr-un context \u00een care consumatorii caut\u0103 din ce \u00een ce mai mult produse func\u021bionale, sustenabile \u0219i adaptate unui stil de via\u021b\u0103 s\u0103n\u0103tos.<\/p>\n\n\n\n
Astfel, antreprenorii din Rom\u00e2nia \u0219i Republica Moldova care dezvolt\u0103 produse alimentare se pot \u00eenscrie la programul de accelerare p\u00e2n\u0103 pe 15 februarie, acces\u00e2nd site-ul F&B Business Accelerator.<\/p>\n\n\n\n
\u201eProdusele alimentare nu mai sunt evaluate doar prin gust sau pre\u021b. Consumatorii sunt din ce \u00een ce mai aten\u021bi la etichete, la originea ingredientelor \u0219i la impactul asupra s\u0103n\u0103t\u0103\u021bii \u0219i mediului. \u00cen prima jum\u0103tate a anului 2025, pia\u021ba bunurilor de larg consum (FMCG) a \u00eenregistrat o cre\u0219tere de 11%, potrivit YouGov Shopper Rom\u00e2nia, jum\u0103tate din aceast\u0103 cre\u0219tere fiind atribuit\u0103 cre\u0219terii volumelor, dar \u0219i orient\u0103rii consumatorilor c\u0103tre produse de calitate superioar\u0103,\u201d afirm\u0103 Robert Agarici, Program Director F&B Business Accelerator.<\/p>\n\n\n\n
\u201eA\u0219adar, ne afl\u0103m \u00eentr-un moment oportun pentru inova\u021bie \u00een industria alimentar\u0103, iar la F&B Business Accelerator sprijinim at\u00e2t afacerile aflate la \u00eenceput de drum c\u00e2t \u0219i pe cele mature, dar care \u00eenregistreaz\u0103 o \u00eencetinire a ritmului de cre\u0219tere. Programul \u00eei ajut\u0103 pe antreprenori s\u0103-\u0219i testeze ipotezele de business, s\u0103-\u0219i valideze re\u021betele \u0219i planurile de marketing, s\u0103 acceseze distribuitori, retaileri \u0219i operatori HoReCa relevan\u021bi, s\u0103 intre \u00een contact cu investitori \u0219i s\u0103 c\u00e2\u0219tige premii care \u00eei vor ajuta s\u0103-\u0219i scaleze rapid afacerea.\u201d, a continuat acesta.<\/p>\n\n\n\n
Echipele de fondatori care vor fi acceptate \u00een program vor beneficia de un program rapid de accelerare format din trei p\u0103r\u021bi:<\/p>\n\n\n\n
I. Phase 1: Acceleration (20-22 feb., Bucure\u0219ti): 3 zile de workshopuri, prezent\u0103ri \u0219i \u00eent\u00e2lniri de mentorat: Fondatorii vor lucra al\u0103turi de lideri din industria alimentar\u0103, speciali\u0219ti din retail, marketing, etichet\u0103 de produs, distribuitori \u0219i nutri\u021bioni\u0219ti.<\/p>\n\n\n\n
II. Phase 2: Consolidation (2-12 martie) Workshopuri online, de grup<\/p>\n\n\n\n
III. Phase 3: Validation (25-27 mai, Teleferic Grand Hotel, Poiana Bra\u0219ov): Acces garantat, cu toate costurile incluse, la F&B Innovation Camp, singurul bootcamp de inovare \u00een industria alimentar\u0103 din Rom\u00e2nia.<\/p>\n\n\n\n
\u00cen cadrul F&B Innovation Camp, peste 120 de antreprenori, furnizori, speciali\u0219ti din industrii conexe \u0219i investitori \u00ee\u0219i dau \u00eent\u00e2lnire la F&B Innovation Camp. Timp de 3 zile, ace\u0219tia lucreaz\u0103 \u00eempreun\u0103 pentru a adresa problemele sistemice ale sectorului alimentar \u0219i a facilita inova\u021bia. Se testeaz\u0103 idei, se valideaz\u0103 modele \u0219i se genereaz\u0103 parteneriate reale.<\/p>\n\n\n\n
\u201eLa Fruit Snack producem cl\u0103tite deshidratate din fructe, iar participarea la accelerator ne-a ajutat s\u0103 realiz\u0103m corect eticheta de produs conform legisla\u021biei \u00een vigoare, s\u0103 \u00een\u021belegem mai bine gestionarea de\u0219eurilor \u0219i s\u0103 ne structur\u0103m direc\u021bia de cre\u0219tere, oferindu-ne totodat\u0103 acces la o comunitate nepre\u021buit\u0103 de antreprenori,” afirm\u0103 Svetlana Liubuschin, fondatoare Fruit Snack \u0219i absolvent\u0103 a F&B Business Accelerator.<\/p>\n\n\n\n
UniCredit Bank este partener principal al F&B Business Accelerator, iar printre sponsorii programului se num\u0103r\u0103 Bocado \u0219i Scaling Partner.<\/p>\n\n\n\n
Premii \u00een valoare total\u0103 de 45.000 EUR<\/p>\n\n\n\n
F&B Business Accelerator beneficiaz\u0103 de premii \u00een valoare total\u0103 de 45.000 EUR., oferite \u00een servicii de marketing, prin parteneriatul cu Scaling Partner. Marele premiu, \u00een valoare de 15.000 EUR, const\u0103 \u00eentr-o burs\u0103 complet\u0103 de servicii de marketing integrate: de la strategie \u0219i comunicare p\u00e2n\u0103 la plan de produc\u021bie video, film\u0103ri, montaje, setup campanii \u0219i optimiz\u0103ri. Toate acestea, cu scopul de a genera rezultate reale \u00een termeni de comenzi \u0219i venituri pentru brandul c\u00e2\u0219tig\u0103tor. \u00cen plus, to\u021bi ceilal\u021bi participan\u021bii eligibili primesc un discount garantat de 3.000 euro la serviciile Scaling Partner.<\/p>\n\n\n\n
Mentori \u0219i exper\u021bi de top \u00een industria F&B<\/p>\n\n\n\n
De-a lungul celor 15 edi\u021bii anterioare, peste 80 de traineri \u0219i mentori s-au al\u0103turat programului, oferind sprijin antreprenorilor \u00een dezvoltarea produselor lor. Printre ace\u0219tia se num\u0103r\u0103:
\u2022 Albert Davidoglu, CEO Macromex
\u2022 Drago\u0219 Petrescu, fondator City Grill Grup
\u2022 Radu Savopol, fondator 5 to go
\u2022 Daniel Donici, fondator Artesana
\u2022 Eugen Zb\u00e2rcea, Purchasing Director Fresh Products Profi
\u2022 Irina M\u0103r\u0103\u0219oiu, Brand Manager Pater
\u2022 Paul Milo\u0219escu, Retail Advisor
\u2022 R\u0103zvan Gheorghiu-Testa, Partener Fondator \u021auca Zb\u00e2rcea & Asocia\u021bii
\u2022 Lauren\u021biu B\u0103nescu, cofondator Z\u0103ganu Craft Beer<\/p>\n\n\n\n
Hospitality Culture Institute (HCI) este platforma european\u0103 de cercetare \u0219i leadership care studiaz\u0103 modul \u00een care cultura gastronomic\u0103, ospitalitatea \u0219i serviciile modeleaz\u0103 comportamentul uman \u0219i valoarea economic\u0103. HCI folose\u0219te industria alimentar\u0103 ca laborator viu pentru economia experien\u021bei, reunind lideri, cercet\u0103tori \u0219i factori de decizie pentru a construi modele de business sustenabile, centrate pe om.<\/p>\n\n\n\n
Printre cele mai importante proiecte ale Hospitality Culture Institute se num\u0103r\u0103 F&B Business Accelerator, F&B Innovation Camp, Romanian Hospitality Awards, National Food Service Research \u0219i Intimate Roundtable Conversations.<\/p>\n","protected":false},"excerpt":{"rendered":"
F&B Business Accelerator, program de cre\u0219tere pentru afacerile care dezvolt\u0103 produse alimentare, anun\u021b\u0103 lansarea celei de-a 16-a edi\u021bii, \u00eentr-un context \u00een care consumatorii caut\u0103 din ce \u00een ce mai mult produse func\u021bionale, sustenabile \u0219i adaptate unui stil de via\u021b\u0103 s\u0103n\u0103tos. Astfel, antreprenorii din Rom\u00e2nia \u0219i Republica Moldova care dezvolt\u0103 produse […]<\/p>\n","protected":false},"author":1,"featured_media":2468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2467"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=2467"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2467\/revisions"}],"predecessor-version":[{"id":2469,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2467\/revisions\/2469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/2468"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=2467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=2467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=2467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}