Oxygen c\u00e2\u0219tig\u0103 pitch-ul de crea\u021bie pentru Farmacia DONA \u0219i devine agen\u021bia de brand a lan\u021bului de farmacii. Oxygen va oferi servicii de consultan\u021b\u0103 strategic\u0103, ATL \u0219i comunicare digital\u0103.<\/p>\n\n\n\n
\u201ePentru Oxygen, colaborarea cu Farmacia DONA este o referin\u021b\u0103 important\u0103 \u0219i o responsabilitate pe m\u0103sur\u0103. Faptul c\u0103 ideea noastr\u0103 a fost selectat\u0103 de Farmacia DONA ridic\u0103 \u0219tacheta pentru ce urmeaz\u0103. Ne asum\u0103m s\u0103 livr\u0103m consecvent, la acela\u0219i standard, de la strategie p\u00e2n\u0103 la fiecare execu\u021bie.\u201d \u2013 Andreea Filip, Chief Business Officer, Oxygen<\/p>\n\n\n\n
\u201eLans\u0103m aceast\u0103 nou\u0103 etap\u0103 al\u0103turi de echipa Oxygen cu energia unui \u00eenceput construit pe \u00eencredere, claritate \u0219i ambi\u021bie comun\u0103. Noua campanie de comunicare pune \u00een centrul s\u0103u grija autentic\u0103 pentru pacient \u0219i expertiza farmacistului \u2013 dou\u0103 valori care definesc identitatea Farmacia DONA \u0219i diferen\u021biaz\u0103 experien\u021ba pe care o oferim. Noul parteneriat ne permite s\u0103 transform\u0103m aceste valori \u00eentr-o poveste coerent\u0103, relevant\u0103 \u0219i memorabil\u0103, construit\u0103 pe insighturi solide \u0219i o \u00een\u021belegere profund\u0103 a nevoilor publicului. Din perspectiva unui marketeer, acest parteneriat reprezint\u0103 nu doar un refresh creativ, ci \u0219i un pas strategic spre consolidarea brandului \u00eentr-un mod modern, empatic \u0219i orientat spre impact real.\u201d \u2013 Andreea Ropotan, Marketing Manager, Farmacia DONA<\/p>\n\n\n\n
Echipa OXYGEN: Cosmin Baba \u2013 Creative Director, Alin M\u0103rghidanu \u2013 Group Creative Director, Agatha M\u00fcler \u2212 Group Creative Director, S\u00eenziana Foc\u0219a \u2013 Senior Strategic Planner, Florina Tudorache \u2013 Senior Account Manager, Bogdan Epure \u2013 Head of Social Media, C\u0103t\u0103lin Tudor \u2013 New Business Manager, Andreea Filip \u2013 Chief Business Officer<\/p>\n\n\n\n
Echipa Farmacia DONA: Andreea Ropotan \u2013 Marketing Manager, C\u0103t\u0103lina Predescu \u2013 Marketing Executive, Aura R\u0103dulescu \u2013 Director General<\/p>\n\n\n\n
Cu birouri \u00een Bucure\u0219ti, Cluj-Napoca \u0219i Atena \u0219i o echip\u0103 de peste 100 de profesioni\u0219ti, Oxygen este una dintre cele mai mari agen\u021bii independente de publicitate \u0219i comunicare integrat\u0103 din Rom\u00e2nia. Cu aproape 20 de ani de experien\u021b\u0103 \u0219i un portofoliu extins de clien\u021bi locali \u0219i interna\u021bionali, Oxygen are misiunea de a sus\u021bine cre\u0219terea sustenabil\u0103 a brandurilor \u0219i businessurilor prin creativitate, strategie \u0219i campanii integrate orientate spre rezultate.<\/p>\n\n\n\n
Portofoliul de clien\u021bi reune\u0219te companii precum: Vodafone, Anytime, BYD, PPC, Xiaomi, Metlen Group, Globalworth, BEKO Romania, Avon, STRABAG, B\u0103neasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA Romania, Selgros, Antenna Group \u0219i Hesburger.<\/p>\n\n\n\n
Farmacia DONA este de\u021binut\u0103 de DONA. LOGISTICA SA \u2013 o companie cu capital 100% rom\u00e2nesc, cu o tradi\u021bie de peste 30 de ani. Fondat\u0103 \u00een 1992, Farmacia DONA este una dintre cele mai cunoscute re\u021bele de farmacii din Rom\u00e2nia, av\u00e2nd o distribu\u021bie echilibrat\u0103 la nivel na\u021bional. Farmacia DONA reune\u0219te peste 330 de farmacii \u0219i peste 2.100 de profesioni\u0219ti \u00een domeniul s\u0103n\u0103t\u0103\u021bii, devota\u021bi unui scop comun: acela de a asigura servicii farmaceutice la cel mai \u00eenalt nivel calitativ.<\/p>\n\n\n\n
Mai mult de 1,7 milioane de pacien\u021bi apeleaz\u0103 la serviciile farmaciei pentru consiliere \u0219i servicii farmaceutice de calitate. Grupul Dona are o cifr\u0103 de peste 3 miliarde lei (600 milioane euro), este o companie \u00een dezvoltare, cu un rating financiar foarte bun, fiind printre pu\u021binele afaceri antreprenoriale din Rom\u00e2nia cu aceast\u0103 performan\u021b\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Oxygen c\u00e2\u0219tig\u0103 pitch-ul de crea\u021bie pentru Farmacia DONA \u0219i devine agen\u021bia de brand a lan\u021bului de farmacii. Oxygen va oferi servicii de consultan\u021b\u0103 strategic\u0103, ATL \u0219i comunicare digital\u0103. \u201ePentru Oxygen, colaborarea cu Farmacia DONA este o referin\u021b\u0103 important\u0103 \u0219i o responsabilitate pe m\u0103sur\u0103. Faptul c\u0103 ideea noastr\u0103 a fost selectat\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":2645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2644"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=2644"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2644\/revisions"}],"predecessor-version":[{"id":2646,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2644\/revisions\/2646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/2645"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=2644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=2644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=2644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}