Kozel a lansat \u00een Rom\u00e2nia o nou\u0103 campanie de brand, \u201eLight vs. Dark\u201d, o platform\u0103 integrat\u0103 de comunicare \u0219i experien\u021be care exploreaz\u0103 complementaritatea dintre Kozel Premium (Light) \u0219i Kozel Dark, eviden\u021biind faptul c\u0103 diferen\u021bele creeaz\u0103 echilibru \u0219i conexiune. \u00cen esen\u021b\u0103, campania celebreaz\u0103 comunitatea Kozel, ar\u0103t\u00e2nd c\u0103, de\u0219i gusturile individuale pot s\u0103 fie diferite, experien\u021ba comun\u0103 este cea care une\u0219te oamenii pentru momente memorabile.<\/p>\n\n\n\n
Noua campanie porne\u0219te de la un insight puternic: indiferent de preferin\u021be, Kozel reu\u0219e\u0219te s\u0103 surprind\u0103 printr-un caracter surprinz\u0103tor de u\u0219or de b\u0103ut, at\u00e2t \u00een varianta blond\u0103, echilibrat\u0103 \u0219i r\u0103coritoare, c\u00e2t \u0219i \u00een varianta dark, cu note fine de caramel, nea\u0219teptat de lejer\u0103 pentru o bere neagr\u0103.<\/p>\n\n\n\n
\u201ePrin campania Light vs. Dark ne-am dorit s\u0103 aducem experien\u021ba Kozel mai aproape de consumatori printr-o poveste sincer\u0103 despre brandul u\u0219or de b\u0103ut care aduce oamenii \u00eempreun\u0103 \u0219i celebreaz\u0103 dualitatea. Fie c\u0103 aleg Kozel Premium sau Kozel Dark, consumatorii se bucur\u0103 de aceea\u0219i experien\u021b\u0103 \u0219i de momente autentice de conexiune. Kozel este despre echilibru, pl\u0103cerea de a fi \u00eempreun\u0103 \u0219i bucuria lucrurilor simple\u201d, a declarat Vanda Clain-Stratulat, Senior Brand Manager Kozel Romania.<\/p>\n\n\n\n
\u201eLight vs. Dark\u201d \u2013 mai mult dec\u00e2t o compara\u021bie, o poveste despre apropiere<\/p>\n\n\n\n
Conceptul creativ \u201eLight vs. Dark\u201d nu este despre contrast sau competi\u021bie, ci despre complementaritate. Campania construie\u0219te o lume vizual\u0103 bogat\u0103, sus\u021binut\u0103 de o poveste de dragoste relevant\u0103, care consolideaz\u0103 mesajul central al brandului: Kozel ne aduce mereu \u00eempreun\u0103. \u00cen centrul pove\u0219tii sunt cele dou\u0103 expresii distincte ale portofoliului:<\/p>\n\n\n\n
\u2022 Kozel Premium (Light) – o bere u\u0219oar\u0103, echilibrat\u0103, cu un profil accesibil \u0219i pl\u0103cut, potrivit\u0103 pentru momentele de relaxare \u00een compania prietenilor;<\/p>\n\n\n\n
\u2022 Kozel Dark – o bere brun\u0103 surprinz\u0103tor de r\u0103coritoare, cu note subtile de caramel \u0219i un caracter special, care confer\u0103 profunzime \u0219i autenticitate experien\u021bei.<\/p>\n\n\n\n
Spotul TV \u201eLight vs. Dark\u201d eviden\u021biaz\u0103 pasiunea comunit\u0103\u021bii Kozel pentru fiecare variant\u0103, subliniind u\u0219urin\u021ba consumului \u0219i rolul berii ca liant social \u2013 demonstr\u00e2nd c\u0103, atunci c\u00e2nd gusturile difer\u0103, experien\u021ba comun\u0103 r\u0103m\u00e2ne aceea\u0219i.<\/p>\n\n\n\n
Lansare integrat\u0103, cu focus pe experien\u021ba consumatorului<\/p>\n\n\n\n
Campania s-a lansat de Valentine\u2019s Day printr-un nou spot TV, sus\u021binut de un plan media. Strategia este completat\u0103 de activ\u0103ri digitale menite s\u0103 adreseze o audien\u021b\u0103 extins\u0103, activ\u0103ri in-store, precum \u0219i o activare juc\u0103u\u0219\u0103 pe platforma Kozel.ro, cu premii speciale. \u00cen plus, campania este amplificat\u0103 prin parteneriate cu influenceri \u0219i experien\u021be de brand dedicate, inclusiv la evenimentele \u00eendr\u0103gite din timpul verii, care pun \u00een valoare dualitatea universului Kozel \u0219i caracterul s\u0103u care \u00een valoare tipul de calitate petrecut \u00eempreun\u0103.<\/p>\n\n\n\n
Cu o istorie puternic\u0103 ce dateaz\u0103 \u00eenc\u0103 din anul 1874, Kozel este un brand Premium, cu tradi\u021bie ceh\u0103, care se remarc\u0103 prin berile sale gustoase \u0219i u\u0219or de b\u0103ut. \u00cen Rom\u00e2nia, Kozel este disponibil \u00een versiunile Kozel Premium Lager \u0219i Kozel Dark.<\/p>\n\n\n\n
Ursus Breweries este cel mai mare produc\u0103tor de bere din Rom\u00e2nia, fiind liderul pie\u021bei de bere. M\u0103rcile din portofoliul Ursus Breweries sunt: URSUS, Timi\u0219oreana, Ciuca\u0219, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, Asahi Super Dry. \u00cen prezent, Ursus Breweries de\u021bine 3 fabrici de bere: \u00een Bra\u0219ov, Buz\u0103u \u0219i Timi\u0219oara \u0219i o minifacilitate de produc\u021bie \u00een Cluj-Napoca. Ursus Breweries face parte din Asahi Europe & International.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kozel a lansat \u00een Rom\u00e2nia o nou\u0103 campanie de brand, \u201eLight vs. Dark\u201d, o platform\u0103 integrat\u0103 de comunicare \u0219i experien\u021be care exploreaz\u0103 complementaritatea dintre Kozel Premium (Light) \u0219i Kozel Dark, eviden\u021biind faptul c\u0103 diferen\u021bele creeaz\u0103 echilibru \u0219i conexiune. \u00cen esen\u021b\u0103, campania celebreaz\u0103 comunitatea Kozel, ar\u0103t\u00e2nd c\u0103, de\u0219i gusturile individuale pot […]<\/p>\n","protected":false},"author":1,"featured_media":2654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2653"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=2653"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions"}],"predecessor-version":[{"id":2655,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions\/2655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/2654"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=2653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=2653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=2653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}