{"id":2951,"date":"2026-04-28T09:42:28","date_gmt":"2026-04-28T09:42:28","guid":{"rendered":"https:\/\/oraexacta.net\/blog\/?p=2951"},"modified":"2026-04-28T09:42:31","modified_gmt":"2026-04-28T09:42:31","slug":"campari-group-a-implementat-solutiile-sap-cloud-erp-private-accelerand-transformarea-digitala","status":"publish","type":"post","link":"https:\/\/oraexacta.net\/blog\/2026\/04\/28\/campari-group-a-implementat-solutiile-sap-cloud-erp-private-accelerand-transformarea-digitala\/","title":{"rendered":"Campari Group a implementat solu\u021biile SAP Cloud ERP Private, acceler\u00e2nd transformarea digital\u0103"},"content":{"rendered":"\n<p>SAP a anun\u021bat finalizarea cu succes a implement\u0103rii solu\u021biilor SAP Cloud ERP Private \u00een cadrul Campari Group, marc\u00e2nd o etap\u0103 important\u0103 \u00een transformarea digital\u0103 a companiei. Noua platform\u0103 integreaz\u0103 capabilit\u0103\u021bi de inteligen\u021b\u0103 artificial\u0103 \u0219i planificare bazat\u0103 pe date, cu scopul de a eficientiza lan\u021bul de aprovizionare, de a optimiza costurile opera\u021bionale \u0219i de a asigura distribu\u021bia continu\u0103 a produselor \u00een peste 190 de \u021b\u0103ri.<\/p>\n\n\n\n<p>\u00cen Rom\u00e2nia, industria b\u0103uturilor spritoase are un impact economic semnificativ, cu o contribu\u021bie anual\u0103 la PIB de 966 mil. euro \u0219i 23.000 de locuri de munc\u0103 sus\u021binute la nivel na\u021bional \u00een 2024, conform unui studiu realizat de Roland Berger, la solicitarea Asocia\u021biei Spirits Romania.<\/p>\n\n\n\n<p>Cu sediul \u00een Milano, Campari Group este un lider global \u00een industria b\u0103uturilor spirtoase, cu un portofoliu de peste 50 de branduri premium &#8211; printre care Aperol, Campari, Espol\u00f2n, Wild Turkey, Courvoisier \u0219i Grand Marnier &#8211; \u0219i 24 de unit\u0103\u021bi de produc\u021bie la nivel mondial.<\/p>\n\n\n\n<p>\u201ePrin adoptarea RISE with SAP, ne-am aliniat la cel mai recent nivel de inova\u021bie oferit de SAP Cloud ERP Private, inclusiv capabilit\u0103\u021bile AI integrate \u00een platform\u0103. \u00cen prezent avem capacitatea de a remodela procesele \u00een linie cu evolu\u021bia businessului, de a \u00eembun\u0103t\u0103\u021bi planificarea \u0219i de a eficientiza lan\u021bul de aprovizionare, garant\u00e2nd distribu\u021bia continu\u0103 a produselor la nivel global. Modelul de procese centralizat pe care l-am adoptat ne permite s\u0103 cre\u0219tem productivitatea \u0219i s\u0103 reducem constant costul total de proprietate (TCO)\u201d, a declarat Jos\u00e9 Silva, Group Head of IT la Campari Group.<\/p>\n\n\n\n<p>Implementarea realizat\u0103 de Campari Group stabile\u0219te o arhitectur\u0103 digital\u0103 end-to-end construit\u0103 pe o baz\u0103 solid\u0103 de transformare, inteligen\u021b\u0103 artificial\u0103 integrat\u0103, unificarea datelor \u0219i guvernan\u021ba infrastructurii IT.<\/p>\n\n\n\n<p>La baz\u0103, compania unific\u0103 ariile de finan\u021be, supply chain, marketing \u0219i resurse umane prin solu\u021biile SAP Analytics Cloud, SAP Integrated Business Planning, SAP Datasphere, precum \u0219i SAP Business Technology Platform. Acest ecosistem creeaz\u0103 o funda\u021bie integrat\u0103 pentru planificare, analiz\u0103 \u0219i dezvoltarea de aplica\u021bii.<\/p>\n\n\n\n<p>Inteligen\u021ba artificial\u0103 integrat\u0103 \u00een solu\u021biile SAP \u00eembun\u0103t\u0103\u021be\u0219te at\u00e2t opera\u021biunile, c\u00e2t \u0219i experien\u021ba angaja\u021bilor. \u00cen cadrul solu\u021biilor SAP SuccessFactors, angaja\u021bii utilizeaz\u0103 solu\u021bia Joule \u0219i AI-ul integrat pentru a-\u0219i stabili \u0219i monitoriza obiectivele, \u00een timp ce solu\u021biile SAP Concur automatizeaz\u0103 procesarea cheltuielilor. Func\u021bionalit\u0103\u021bile asistate de AI eficientizeaz\u0103 postarea comenzilor \u0219i \u00eenregistrarea pl\u0103\u021bilor, \u00eembun\u0103t\u0103\u021besc procesul decizional \u0219i optimizeaz\u0103 costurile opera\u021bionale.<\/p>\n\n\n\n<p>De asemenea, Campari Group implementeaz\u0103 solu\u021bia SAP Business Data Cloud pentru a unifica datele provenite din aplica\u021biile SAP \u0219i aplica\u021biile ter\u021be, oferind informa\u021bii relevante \u0219i bazate pe context, \u00een timp util, f\u0103r\u0103 a compromite logica de business existent\u0103.<\/p>\n\n\n\n<p>\u00cen final, compania a adoptat \u0219i solu\u021biile SAP LeanIX pentru a cartografia interdependen\u021bele dintre aplica\u021bii, procese \u0219i responsabili de business, facilit\u00e2nd decizii mai agile \u0219i mai bine fundamentate.<\/p>\n\n\n\n<p>\u00cen calitate de lider global \u00een domeniul aplica\u021biilor enterprise \u0219i al inteligen\u021bei artificiale pentru business, SAP (NYSE: SAP) se afl\u0103 la intersec\u021bia dintre afaceri \u0219i tehnologie. De peste 50 de ani, organiza\u021biile au avut \u00eencredere \u00een SAP pentru a valorifica tot ceea ce au mai bun, reunind opera\u021biunile critice de business care acoper\u0103 finan\u021bele, achizi\u021biile, resursele umane, lan\u021bul de aprovizionare \u0219i experien\u021ba clien\u021bilor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAP a anun\u021bat finalizarea cu succes a implement\u0103rii solu\u021biilor SAP Cloud ERP Private \u00een cadrul Campari Group, marc\u00e2nd o etap\u0103 important\u0103 \u00een transformarea digital\u0103 a companiei. Noua platform\u0103 integreaz\u0103 capabilit\u0103\u021bi de inteligen\u021b\u0103 artificial\u0103 \u0219i planificare bazat\u0103 pe date, cu scopul de a eficientiza lan\u021bul de aprovizionare, de a optimiza costurile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2951"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=2951"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2951\/revisions"}],"predecessor-version":[{"id":2952,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/2951\/revisions\/2952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/597"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=2951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=2951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=2951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}