URSUS Cooler \u0219i-a extins portofoliul de arome \u0219i lanseaz\u0103 Ghimbir & L\u0103m\u00e2ie, o combina\u021bie fresh, creat\u0103 pentru cei care \u00ee\u0219i doresc o b\u0103utur\u0103 r\u0103coritoare \u0219i delicioas\u0103 \u00een orice moment al zilei. Noua variant\u0103 \u00eembin\u0103 prospe\u021bimea intens\u0103 a l\u0103m\u00e2ii cu nota u\u0219or picant\u0103 a ghimbirului, \u00eentr-un mix echilibrat \u0219i surprinz\u0103tor. Cu un gust revigorant \u0219i un con\u021binut redus de zah\u0103r, produsul este alegerea ideal\u0103 at\u00e2t pentru consumul ca atare, c\u00e2t \u0219i ca baz\u0103 pentru mocktail-uri creative.<\/p>\n\n\n\n
Creat pentru ritmul alert al zilei, URSUS Cooler redefine\u0219te ideea de consum: nu mai exist\u0103 doar pauze, ci momente \u00een care alegi s\u0103 te r\u0103core\u0219ti \u2014 la birou, \u00een trafic, la facultate sau din mers. \u00centr-un context \u00een care tot mai multe ocazii de consum sunt asociate cu nevoia de refresh \u0219i un gust pl\u0103cut, noul sortiment r\u0103spunde firesc acestor a\u0219tept\u0103ri.<\/p>\n\n\n\n
\u201eURSUS Cooler Ghimbir & L\u0103m\u00e2ie se al\u0103tur\u0103 gamei ca o extensie care r\u0103spunde preferin\u021belor moderne ale consumatorilor activi \u0219i urbani. Conceptul Cooler redefine\u0219te momentele de consum printr-un produs 0.0% alcool, f\u0103r\u0103 compromisuri \u00een materie de gust.\u201d, a declarat Anca C\u0103lug\u0103ri\u021boiu, Head of New Categories \u00een cadrul Ursus Breweries.<\/p>\n\n\n\n
Noua arom\u0103 se integreaz\u0103 firesc \u00een platforma de comunicare \u201eE OK S\u0102-L BEI ORIC\u00c2ND VREI\u201d, care promoveaz\u0103 libertatea de a consuma un produs 0.0% alcool \u00een orice moment al zilei \u0219i \u00een orice context \u2014 exact a\u0219a cum tr\u0103iesc consumatorii de ast\u0103zi.<\/p>\n\n\n\n
O categorie \u00een plin\u0103 expansiune<\/p>\n\n\n\n
Categoria berii f\u0103r\u0103 alcool cu arome este una dintre cele mai dinamice din pia\u021b\u0103, iar URSUS Cooler ocup\u0103 o pozi\u021bie de lider \u00eentr-un segment cu o cre\u0219tere accelerat\u0103, estimat\u0103 pentru urm\u0103torii 10 ani pe pia\u021ba berii. Lansarea noului sortiment, URSUS Cooler Ghimbir \u0219i L\u0103m\u00e2ie, consolideaz\u0103 pozi\u021bia brandului printr-un portofoliu de \u0219ase arome adaptate stilului de via\u021b\u0103 urban \u0219i sus\u021bine ambi\u021bia companiei de a r\u0103m\u00e2ne un motor de cre\u0219tere al categoriei.<\/p>\n\n\n\n
Noua arom\u0103, disponibil\u0103 din luna aprilie
Noul sortiment URSUS Cooler Ghimbir \u0219i L\u0103m\u00e2ie va fi disponibil \u00eencep\u00e2nd cu finalul lunii aprilie, \u00een re\u021belele de comer\u021b modern \u0219i tradi\u021bional, precum \u0219i \u00een loca\u021biile HoReCa din \u00eentreaga \u021bar\u0103, complet\u00e2nd portofoliul de mixuri r\u0103coritoare pe baz\u0103 de bere f\u0103r\u0103 alcool \u0219i suc de fructe.<\/p>\n\n\n\n
URSUS Cooler este un brand de b\u0103uturi f\u0103r\u0103 alcool cu arome din portofoliul Ursus Breweries, dezvoltat pentru consumatorii care caut\u0103 gust r\u0103coritor, varietate \u0219i flexibilitate de consum. Cu un portofoliu de arome fructate disponibil \u00een formate la doz\u0103 \u0219i sticl\u0103, URSUS Cooler r\u0103spunde diferitelor momente de consum din timpul zilei, miz\u00e2nd pe prospe\u021bime, accesibilitate \u0219i experien\u021be de gust relevante pentru stilul de via\u021b\u0103 actual.<\/p>\n\n\n\n
Ursus Breweries este cel mai mare produc\u0103tor de bere din Rom\u00e2nia, fiind liderul pie\u021bei de bere. M\u0103rcile din portofoliul Ursus Breweries sunt: URSUS, Timi\u0219oreana, Ciuca\u0219, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, Asahi Super Dry. \u00cen prezent, Ursus Breweries de\u021bine 3 fabrici de bere: \u00een Bra\u0219ov, Buz\u0103u \u0219i Timi\u0219oara \u0219i o mini-facilitate de produc\u021bie \u00een Cluj-Napoca. Ursus Breweries face parte din Asahi Europe & International.<\/p>\n","protected":false},"excerpt":{"rendered":"
URSUS Cooler \u0219i-a extins portofoliul de arome \u0219i lanseaz\u0103 Ghimbir & L\u0103m\u00e2ie, o combina\u021bie fresh, creat\u0103 pentru cei care \u00ee\u0219i doresc o b\u0103utur\u0103 r\u0103coritoare \u0219i delicioas\u0103 \u00een orice moment al zilei. Noua variant\u0103 \u00eembin\u0103 prospe\u021bimea intens\u0103 a l\u0103m\u00e2ii cu nota u\u0219or picant\u0103 a ghimbirului, \u00eentr-un mix echilibrat \u0219i surprinz\u0103tor. Cu […]<\/p>\n","protected":false},"author":1,"featured_media":3002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3001"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=3001"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3001\/revisions"}],"predecessor-version":[{"id":3003,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3001\/revisions\/3003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/3002"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=3001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=3001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=3001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}