Froo a lansat Frooniversul \u00cenghe\u021batei, o campanie de brand semnat\u0103 de Oxygen, care propune o schimbare de ritm \u00eentr-o lume dominat\u0103 de suprastimulare \u0219i consum rapid de con\u021binut.
Campania pleac\u0103 de la un insight simplu: \u00eentr-o lume plin\u0103 de notific\u0103ri, alerte \u0219i doomscrolling, devine tot mai greu s\u0103 te opre\u0219ti. Sub conceptul \u201eO pauz\u0103 \u00een Frooniversul \u00cenghe\u021batei\u201d, Oxygen transform\u0103 momentul de savurare a unei \u00eenghe\u021bate \u00eentr-o lume proprie, \u00een care graba se suspend\u0103, iar aten\u021bia se mut\u0103 pe gust, senza\u021bie \u0219i timp prezent.<\/p>\n\n\n\n
\u201eTr\u0103im \u00eentr-un ritm \u00een care totul se consum\u0103 rapid \u2013 informa\u021bie, con\u021binut, aten\u021bie. De aici a venit ideea campaniei: s\u0103 construim un contrast. Frooniversul este o invita\u021bie la pauz\u0103, dar nu una abstract\u0103, ci una pe care o sim\u021bi. Am vrut s\u0103 transform\u0103m \u00eenghe\u021bata \u00eentr-un trigger real de reset. Un moment mic, dar cu impact, care te scoate din scroll \u0219i te reancoreaz\u0103 \u00een prezent\u201d \u2013 Denisa Arma\u0219u, Group Creative Director, Oxygen<\/p>\n\n\n\n
\u201eLa Froo, \u00eembr\u0103\u021bi\u0219\u0103m o energie juc\u0103u\u0219\u0103, dar avem \u0219i o pozi\u021bie clar\u0103: sus\u021binem alegerile f\u0103cute cu bucurie, echilibru \u0219i deschidere. Aceast\u0103 campanie vine firesc \u00een continuarea acestei filosofii \u2013 idei simple, oneste, comunicate cu umor. Prin Frooniversul \u00cenghe\u021batei am creat o experien\u021b\u0103 surprinz\u0103toare, adus\u0103 la via\u021b\u0103 prin arome exclusive \u0219i nea\u0219teptate, invit\u00e2nd consumatorii s\u0103 se opreasc\u0103 \u0219i s\u0103 se bucure de un moment diferit. Chiar \u0219i \u00eentr-un context de tip convenience, definit de grab\u0103, ar\u0103t\u0103m c\u0103 exist\u0103 \u00eentotdeauna loc pentru o pauz\u0103 scurt\u0103, pl\u0103cut\u0103 \u0219i pentru o evadare \u00eentr-un univers delicios \u0219i nea\u0219teptat\u201d \u2013 Marta Kr\u00f3likowska \u2212 Marketing Director, Froo Rom\u00e2nia<\/p>\n\n\n\n
Mixul de comunicare include ATL, execu\u021bii digitale \u0219i social media, radio, cinema, prezen\u021b\u0103 \u00een sta\u021bii de autobuz, precum \u0219i activ\u0103ri \u00een re\u021beaua de magazine Froo, extinz\u00e2nd experien\u021ba Frooniversului dincolo de ecrane \u0219i \u00een via\u021ba de zi cu zi.<\/p>\n\n\n\n
Cele dou\u0103 main videos ale campaniei:<\/p>\n\n\n\n