Alpro a adus pe pia\u021ba din Rom\u00e2nia Alpro Matcha Coconut, o b\u0103utur\u0103 pe baz\u0103 de plante care con\u021bine cinci nutrien\u021bi esen\u021biali. Noul produs este f\u0103r\u0103 gluten, nu con\u021bine \u00eendulcitori sau coloran\u021bi artificiali \u0219i poate fi integrat u\u0219or \u00eentr-o diet\u0103 variat\u0103 \u0219i echilibrat\u0103.<\/p>\n\n\n\n
Alpro Matcha Coconut aduce combina\u021bia dintre ceaiul verde matcha \u0219i laptele de cocos \u00eentr-un format practic \u0219i versatil, gata de consum \u0219i absolut delicios. F\u0103r\u0103 preparare suplimentar\u0103 \u0219i f\u0103r\u0103 timp de a\u0219teptare, poate fi savurat rece, cu ghea\u021b\u0103, cald sau spumat, \u00een func\u021bie de preferin\u021be. Totodat\u0103, noua b\u0103utur\u0103 Alpro Matcha Coconut ofer\u0103 proteine vegetale din soia \u0219i un aport de nutrien\u021bi esen\u021biali precum calciu, iod, vitaminele B2, B9 \u0219i D2, cu un con\u021binut sc\u0103zut de gr\u0103simi.<\/p>\n\n\n\n
\u201eInteresul pentru matcha a crescut semnificativ \u00een ultima perioad\u0103, iar echipa Alpro \u0219i-a dorit s\u0103 dezvolte produse care s\u0103 fac\u0103 alegerile pe baz\u0103 de plante mai accesibile \u0219i mai atractive pentru consumatori. Alpro Matcha Coconut este clar inova\u021bia verii \u0219i completeaz\u0103 portofoliul nostru cu o op\u021biune care \u00eembin\u0103 gustul cu beneficiile nutri\u021bionale. Cu Alpro Matcha Coconut aducem pe raft exact trendul verii care domin\u0103 \u00een prezent cafenelele \u0219i social media \u2013 combina\u021bia perfect\u0103 de gust dintre matcha \u0219i cocos\u201d, explic\u0103 Delia Corniciuc, Director de Marketing Danone Europa Central\u0103 \u0219i de Sud Est.<\/p>\n\n\n\n
Lansarea produsului are loc \u00eentr-un context de pia\u021b\u0103 favorabil, \u00een care consumatorii sunt deja familiariza\u021bi cu alternativele pe baz\u0103 de plante. Un studiu recent realizat de Danone arat\u0103 c\u0103 aproape jum\u0103tate dintre rom\u00e2ni consum\u0103 produse pe baz\u0103 de plante, iar b\u0103uturile pe baz\u0103 de plante sunt consumate de 20% dintre responden\u021bi. De\u0219i gradul de consum este mai sc\u0103zut dec\u00e2t \u00een cazul lactatelor, frecven\u021ba este ridicat\u0103: 70\u201380% dintre consumatorii fideli includ s\u0103pt\u0103m\u00e2nal astfel de produse \u00een alimenta\u021bie. Totodat\u0103, tinerii cu v\u00e2rste \u00eentre 18 \u0219i 44 de ani manifest\u0103 un interes mai mare pentru aceste alternative.<\/p>\n\n\n\n
Prin lansarea b\u0103uturii Alpro Matcha Coconut, Alpro continu\u0103 s\u0103 r\u0103spund\u0103 preferin\u021belor consumatorilor pentru b\u0103uturi pe baz\u0103 de plante gustoase \u0219i u\u0219or de integrat \u00een rutina zilnic\u0103. Gata de consum \u0219i versatil, produsul este disponibil \u00eentr-un ambalaj Tetra Pak de 1L, transform\u00e2nd momentul matcha \u00eentr-o experien\u021b\u0103 pl\u0103cut\u0103 \u00een fiecare zi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alpro a adus pe pia\u021ba din Rom\u00e2nia Alpro Matcha Coconut, o b\u0103utur\u0103 pe baz\u0103 de plante care con\u021bine cinci nutrien\u021bi esen\u021biali. Noul produs este f\u0103r\u0103 gluten, nu con\u021bine \u00eendulcitori sau coloran\u021bi artificiali \u0219i poate fi integrat u\u0219or \u00eentr-o diet\u0103 variat\u0103 \u0219i echilibrat\u0103. Alpro Matcha Coconut aduce combina\u021bia dintre ceaiul verde […]<\/p>\n","protected":false},"author":1,"featured_media":3114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3113"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=3113"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3113\/revisions"}],"predecessor-version":[{"id":3115,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3113\/revisions\/3115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/3114"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=3113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=3113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=3113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}