Lansat\u0103 ini\u021bial \u00een 2021, prima versiune a diviziei ARBOpodcast a reunit un num\u0103r restr\u00e2ns de podcasturi, dar, gra\u021bie fuziunii cu Thinkdigital de la sf\u00e2r\u0219itul anului trecut, re\u021beaua a crescut considerabil, iar \u00een acest an a ad\u0103ugat noi titluri \u00een ofert\u0103.<\/p>\n\n\n\n
Re\u021beaua ARBOpodcast num\u0103r\u0103 \u00een prezent 50 de creatori de con\u021binut care realizeaz\u0103 54 de podcasturi pe subiecte diverse: de la social, politic, business ori tehnologie, p\u00e2n\u0103 la s\u0103n\u0103tate, parenting, dezvoltare personal\u0103, sport, monden sau divertisment.<\/p>\n\n\n\n
Printre numele sonore din re\u021beaua ARBOpodcast se num\u0103r\u0103 (alfabetic) realizatori precum Radu Buz\u0103ianu, Dan Cadar, R\u0103zvan Exarhu, Gojira, Virgil Ian\u021bu, C\u0103t\u0103lin M\u0103ru\u021b\u0103, Mihai Morar, Tudor Mu\u0219at, C\u0103t\u0103lin Opri\u0219an, Radu Paraschivescu, Drago\u0219 P\u0103traru, Liana Stanciu, Doru Supeal\u0103, C\u0103t\u0103lin Striblea, Mihaela Tatu, Teo Trandafir, Radu Andrei Tudor \u0219i mul\u021bi al\u021bii.<\/p>\n\n\n\n
Potrivit studiului \u201eMedia Digital\u0103 \u00een Rom\u00e2nia 2025\u201d realizat de BRAT circa 4,8 milioane de rom\u00e2ni consum\u0103 podcasturi, \u00eentr-o pia\u021b\u0103 digital\u0103 \u00een care utilizatorii petrec peste patru ore zilnic online. Alte studii interna\u021bionale, precum cele realizate de YouGov, plaseaz\u0103 Rom\u00e2nia printre liderii europeni la consumul de podcasturi, cu 47% dintre rom\u00e2ni ascult\u00e2nd podcasturi cel pu\u021bin o or\u0103 pe s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n\n\n\n
Serviciul ARBOpodcast ofer\u0103 cinci tipuri de publicitate: Product Placement, Sponsored Intro, Pre Roll & Mid Roll Ads \u0219i Full Sponsorship, la care se adaug\u0103 un format inedit pentru pia\u021ba rom\u00e2neasc\u0103: Podcast Reel Native Brand Frame, dedicat Reels-urilor de promovare a podcasturilor \u00een social media.<\/p>\n\n\n\n
\u201ePodcasturile au devenit spa\u021bii reale de influen\u021b\u0103, nu doar canale alternative de con\u021binut. Prin relansarea ARBOpodcast \u0219i introducerea formatului Podcast Reel Native Brand Frame ne propunem s\u0103 conect\u0103m mai bine creatorii, brandurile \u0219i social media \u00eentr-un ecosistem coerent, \u00een care publicitatea este integrat\u0103 natural, nu impus\u0103\u201d, declar\u0103 Alin Alecu, Managing Director ARBOmedia.<\/p>\n\n\n\n
ARBOpodcast se adaug\u0103 unei game de re\u021bele de comunicare comercial\u0103 care a consacrat deja ARBOmedia drept regia de media cu una dintre cele mai diversificate oferte pentru pia\u021ba de profil din Rom\u00e2nia.<\/p>\n\n\n\n
Fondat\u0103 \u00een 1997, compania a lansat de-a lungul timpului re\u021bele consolidate de media, \u00eencep\u00e2nd cu re\u021beaua de publicitate \u00een presa scris\u0103 (din 2003) \u0219i continu\u00e2nd ulterior cu re\u021bele similare de site-uri web, radio local sau televiziune local\u0103.<\/p>\n\n\n\n
\u00cen ultimii 10 ani, ARBOmedia \u0219i-a extins activitatea c\u0103tre influencer marketing (din 2017), devenind unul dintre actorii importan\u021bi \u00een acest domeniu \u0219i, mai nou, a adus \u00een prim-plan publicitatea integrat\u0103 \u00een jocuri (post-fuziunea cu Thinkdigital).<\/p>\n","protected":false},"excerpt":{"rendered":"
Lansat\u0103 ini\u021bial \u00een 2021, prima versiune a diviziei ARBOpodcast a reunit un num\u0103r restr\u00e2ns de podcasturi, dar, gra\u021bie fuziunii cu Thinkdigital de la sf\u00e2r\u0219itul anului trecut, re\u021beaua a crescut considerabil, iar \u00een acest an a ad\u0103ugat noi titluri \u00een ofert\u0103. Re\u021beaua ARBOpodcast num\u0103r\u0103 \u00een prezent 50 de creatori de con\u021binut […]<\/p>\n","protected":false},"author":1,"featured_media":3146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3145"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"predecessor-version":[{"id":3147,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/3145\/revisions\/3147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/3146"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}