Oxygen, agen\u021bie independent\u0103 de comunicare, semneaz\u0103 campania Avon Ultra, care marcheaz\u0103 relansarea celei mai bine v\u00e2ndute game de rujuri din portofoliul Avon. Noua colec\u021bie, acum cu 25% mai mult pigment, redefine\u0219te intensitatea culorilor sub sloganul \u201eCulorile prind via\u021b\u0103 atunci c\u00e2nd suntem \u00eempreun\u0103\u201d. Campania pune accent pe puterea sisterhood-ului, reamintind c\u0103 toate experien\u021bele \u0219i emo\u021biile sunt mai intense atunci c\u00e2nd sunt tr\u0103ite al\u0103turi de cele mai bune prietene.<\/p>\n\n\n\n
Pentru a aduce noul ruj Ultra Colour mai aproape de universul Gen Z feminin, Avon \u0219i Oxygen au construit o campanie care \u00eembin\u0103 storytelling-ul, colabor\u0103rile cu creatori de con\u021binut \u0219i activ\u0103rile interactive. Printr-o varietate de nuan\u021be intense \u0219i o formul\u0103 nou\u0103, Ultra devine un simbol al autoexprim\u0103rii \u0219i al curajului de a experimenta.<\/p>\n\n\n\n
Campania prinde via\u021b\u0103 prin piesa \u201eEasy\u201d, interpretat\u0103 de Irina Rimes, ambasadoarea Avon pe segmentul de machiaj, oferind colec\u021biei Ultra o energie vibrant\u0103. Acest single, a doua colaborare cu artista dup\u0103 succesul \u201eDulce Amar\u0103\u201d, intensific\u0103 mesajele campaniei, \u00een timp ce videoclipul s\u0103u dinamic red\u0103 esen\u021ba rujurilor Ultra printr-o explozie de emo\u021bie, culoare \u0219i autenticitate. Al\u0103turi de Irina Rimes, \u00een material apar \u0219i creatori de con\u021binut relevan\u021bi pentru zona de beauty \u0219i pentru Gen Z, consolid\u00e2nd astfel leg\u0103tura dintre brand \u0219i comunitatea sa, \u00eentr-un mod natural.<\/p>\n\n\n\n
Campania ruleaz\u0103 pe canalele de social media Avon, precum \u0219i pe cele ale creatorilor de con\u021binut implica\u021bi, consolid\u00e2nd pozi\u021bia brandului ca un promotor al autoexprim\u0103rii prin culoare, muzic\u0103 \u0219i conexiuni autentice. Cu peste 100.000 de rujuri v\u00e2ndute deja, Ultra dovede\u0219te c\u0103 este mai mult dec\u00e2t un produs de machiaj \u2013 este o declara\u021bie de stil \u0219i un simbol al comunit\u0103\u021bii.<\/p>\n\n\n\n
\u201eOdat\u0103 cu lansarea Rujului Ultra ne-am dorit s\u0103 oferim femeilor nu doar cel mai pigmentat ruj pe care l-au \u00eencercat vreodat\u0103, ci \u0219i un manifesto pentru prietenie \u0219i sisterhood. Ne-am dorit s\u0103 transform\u0103m fiecare aplicare \u00eentr-un statement de culoare \u0219i energie, iar pentru asta am avut al\u0103turi aliatul perfect: Irina Rimes, artist iconic, dar \u0219i unul dintre cei mai iubi\u021bi ambasadori Avon, a reu\u0219it s\u0103 aduc\u0103 \u00eempreun\u0103 muzica, creativitatea \u0219i puterea comunit\u0103\u021bii, \u00eentr-un mod autentic \u0219i inspira\u021bional\u201d, spune Ana Nicolae, Head of Integrated Communications Romania & Moldova AVON.<\/p>\n\n\n\n
\u201ePentru noi, lansarea rujului Ultra Colour este un love letter c\u0103tre toate fetele din genera\u021bia Z care \u00ee\u0219i g\u0103sesc puterea \u0219i inspira\u021bia \u00een grupul lor de prietene. Pentru c\u0103 noul ruj vine cu o varietate mare de culori \u0219i mai mult pigment, este produsul perfect pentru fetele care vor s\u0103 experimenteze mai multe look-uri \u0219i s\u0103 se redescopere \u00eempreun\u0103 \u2013 iar la intersec\u021bia acestor g\u00e2nduri s-a n\u0103scut piesa Easy by Irina Rimes\u201d, spune Iarina Com\u0103nescu, Copywriter.<\/p>\n\n\n\n
\u201eSisterhood-ul feminin este acel spa\u021biu sigur \u00een care te po\u021bi exprima creativ \u0219i po\u021bi evolua \u00een moduri inimaginabile \u2013 iar sisterhood-ul nostru din agen\u021bie, de pe durata acestui proiect, este dovada perfect\u0103. Am lansat rujul Ultra Colour printr-o explozie de culoare \u0219i energie bun\u0103, iar piesa \u00een colaborare cu Irina Rimes a adus culorile la via\u021b\u0103 exact a\u0219a cum ne-am imaginat\u201d, spune Ani\u0219oara Mina, Senior Art Director.<\/p>\n\n\n\n
Mixul de comunicare include PR, digital \u0219i influencer marketing.<\/p>\n\n\n\n
AVON este prezent de peste 25 de ani pe pia\u021ba din Rom\u00e2nia, timp \u00een care \u0219i-a men\u021binut o pozi\u021bie de top \u00een preferin\u021bele consumatorilor, reu\u0219ind \u00een acela\u0219i timp s\u0103 pun\u0103 bazele uneia dintre cele mai mari comunit\u0103\u021bi de femei. Compania este preocupat\u0103 nu numai s\u0103 aduc\u0103 frumuse\u021be \u0219i independen\u0163\u0103 femeilor, dar \u0219i s\u0103 le \u00eembun\u0103t\u0103\u021beasc\u0103 via\u021ba, promov\u00e2nd respectul pe care societatea \u00eel datoreaz\u0103 rolului lor \u00een dezvoltarea social\u0103 \u0219i milit\u00e2nd continuu pentru s\u0103n\u0103tatea \u0219i standardul lor de via\u021b\u0103.<\/p>\n\n\n\n
Cu birouri \u00een Bucure\u0219ti \u0219i Cluj-Napoca, Oxygen este cea mai mare agen\u021bie integrat\u0103 de comunicare, iar portofoliul de clien\u021bi reune\u0219te companii locale \u0219i interna\u021bionale precum: Vodafone, PPC, BEKO Romania, Avon, STRABAG, B\u0103neasa Shopping City, Olympus, Betano, BERD, Garanti BBVA, VEKA Romania, Selgros, Xiaomi, Antenna Entertainment, Hesburger \u0219i mul\u021bi al\u021bii. Misiunea Oxygen este de a cre\u0219te \u00een mod sustenabil branduri \u0219i businessuri, prin insighturi, abordare strategic\u0103 \u0219i creativitate. Pentru mai multe detalii, v\u0103 rug\u0103m s\u0103 accesa\u021bi: oxygencomms.ro.<\/p>\n\n\n\n
Echipa Avon:
Ana Nicolae \u2013 Head of Integrated Communications
Cornelia Tone \u2013 PR Lead
Cristina Avram \u2013 Head of Marketing
\u0218tefania Dinu \u2013 Brand Activation Specialist
Teodora Popa \u2013 Social Media & Content Specialist<\/p>\n\n\n\n
Echipa Oxygen:
Cosmin Baba \u2013 Creative Director
Silvia Dumitru \u2013 Group Creative Director
Ani\u0219oara Mina \u2013 Senior Art Director
Iarina Com\u0103nescu \u2013 Copywriter
S\u00eenziana Foc\u0219a \u2013 Senior Strategic Planner
Alina Chico\u0219 \u2013 Senior Account Manager
Alina Jij\u0103u \u2013 Senior PR Director
Claudia Neagoe \u2013 Senior PR Manager
Diana \u0218andru \u2013 PR Manager<\/p>\n","protected":false},"excerpt":{"rendered":"
Oxygen, agen\u021bie independent\u0103 de comunicare, semneaz\u0103 campania Avon Ultra, care marcheaz\u0103 relansarea celei mai bine v\u00e2ndute game de rujuri din portofoliul Avon. Noua colec\u021bie, acum cu 25% mai mult pigment, redefine\u0219te intensitatea culorilor sub sloganul \u201eCulorile prind via\u021b\u0103 atunci c\u00e2nd suntem \u00eempreun\u0103\u201d. Campania pune accent pe puterea sisterhood-ului, reamintind c\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,5],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/739"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=739"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/739\/revisions"}],"predecessor-version":[{"id":741,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/739\/revisions\/741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/740"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}