Dou\u0103 dintre cele mai cunoscute re\u021bele de publicitate local\u0103 din pia\u021ba rom\u00e2neasc\u0103, ArboMedia \u0219i ThinkDigital, au anun\u021bat ast\u0103zi \u00eenceputul unui parteneriat strategic.<\/p>\n\n\n\n
\u201cDe\u0219i suntem, din punct de vedere teoretic, concuren\u021bi, ofertele noastre sunt de fapt perfect complementare, a\u0219adar ideea unei apropieri a ap\u0103rut firesc, \u00een condi\u021biile \u00een care oferta local\u0103 de media are nevoie de consolidare\u201d, au spus, \u00eentr-o declara\u021bie comun\u0103, ac\u021bionarii celor dou\u0103 companii, Alin Alecu \u0219i Andreea Pistri\u021bu, din partea ArboMedia, respectiv Drago\u0219 Stanca \u0219i Cristina Cucuiu, din partea ThinkDigital.<\/p>\n\n\n\n
Cu o prezen\u021b\u0103 constant\u0103 de peste 20 de ani \u00een pia\u021ba media din Rom\u00e2nia, ArboMedia opereaz\u0103 \u00een prezent cea mai vast\u0103 re\u021bea de media diversificat\u0103 din \u021bar\u0103.<\/p>\n\n\n\n
Oferta companiei cuprinde peste 100 de influenceri, o re\u021bea de peste 600 de panouri de afi\u0219aj stradal, la care se adaug\u0103 cea mai solid\u0103 ofert\u0103 de media local\u0103 \u0219i regional\u0103 din Rom\u00e2nia: peste 110 posturi de radio, peste 140 de website-uri, peste 40 de canale de televiziune, peste 30 de titluri de pres\u0103 scris\u0103, precum \u0219i singura ofert\u0103 consolidat\u0103 de media de limb\u0103 maghiar\u0103 din Rom\u00e2nia.<\/p>\n\n\n\n
Pe de alt\u0103 parte, ThinkDigital opereaz\u0103 de peste 15 ani re\u021bele digitale diverse, cu acoperire na\u021bional\u0103 \u0219i interna\u021bional\u0103.<\/p>\n\n\n\n
\u00cen oferta companiei se reg\u0103sesc acum patru re\u021bele importante, care cuprind: c\u00e2teva zeci de site-uri \u0219i aplica\u021bii de con\u021binut, sute de jocuri (in-game advertising), mai multe podcasturi cunoscute \u0219i prima re\u021bea de newslettere de con\u021binut din Rom\u00e2nia.<\/p>\n\n\n\n
\u00cen lunile urm\u0103toare, cele dou\u0103 companii vor continua s\u0103 func\u021bioneze independent at\u00e2t din punct de vedere al rela\u021biei cu furnizorii, c\u00e2t \u0219i din punct de vedere al rela\u021biei cu clien\u021bii, dar ofertele complexe ale celor dou\u0103 re\u021bele se vor armoniza, gradual, pentru a oferi cele mai bune solu\u021bii de comunicare integrat\u0103, at\u00e2t \u00een ceea ce prive\u0219te media clasic\u0103, c\u00e2t \u0219i cea digital\u0103, la care se adaug\u0103 marketingul prin influenceri, key opinion leaders \u0219i podcasturi.<\/p>\n\n\n\n
Cele dou\u0103 companii estimeaz\u0103 c\u0103 faza de evaluare a unei oferte consolidate comune se va \u00eencheia spre finalul acestui an, urm\u00e2nd ca, din ianuarie 2026, pia\u021ba media din Rom\u00e2nia s\u0103 poat\u0103 beneficia, \u00een urma acestui parteneriat strategic, de cea mai puternic\u0103 \u0219i divers\u0103 ofert\u0103 multimedia din pia\u021b\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dou\u0103 dintre cele mai cunoscute re\u021bele de publicitate local\u0103 din pia\u021ba rom\u00e2neasc\u0103, ArboMedia \u0219i ThinkDigital, au anun\u021bat ast\u0103zi \u00eenceputul unui parteneriat strategic. \u201cDe\u0219i suntem, din punct de vedere teoretic, concuren\u021bi, ofertele noastre sunt de fapt perfect complementare, a\u0219adar ideea unei apropieri a ap\u0103rut firesc, \u00een condi\u021biile \u00een care oferta local\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/819"}],"collection":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":1,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"predecessor-version":[{"id":821,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions\/821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media\/820"}],"wp:attachment":[{"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oraexacta.net\/blog\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}